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    Omnichannel Marketing Strategy

    Gone are the days of going to a store, selecting an item and making the purchase. Although unimaginable today, that was the consumer journey back then. Digital media has provided a plethora of options and a world of convenience for consumers, but for marketers trying to understand the user journey of the consumer across an array of channels, it’s a struggle. And that’s why for businesses that care about consumer experience, the importance of an Omnichannel marketing strategy cannot be stressed enough.

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    Posted by On June 21, 2017

     
  • Featured Posts
    Newletter 720x418

    – When was the last time you felt the moisture cooling your feet just looking at the picture of a dew drop on grass?

    – When was it that the innocence of a child captured in a frame left your heart melting?

    – Or that scoop of strawberry sundae on your favorite cook show, has it ever made you want to have one right then?

     

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    Posted by On April 19, 2017

     
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    … and how to get it right

    A while ago, I was watching a TV commercial and it took me three seconds to figure out that it was a Versace commercial. That was before I saw their brand logo wiggling at the right top corner, or noted they used a different model this time. Apparently, I must have subconsciously recognized something that was exclusive to their brand.

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    The depths of Video marketing

    “Hey bud, saw that brilliant Youtube ad campaign? It’s trending.”

    That’s how small talk goes with GenZ. Today every brand wants to create the best content, but according to Brian Clark, Founder of CopyBlogger, you must strive to create content that’s best for your audience to make the cut. And making the cut, in most cases means getting your audience into your sales funnel. Videos are the undisputed mediums of content that clicks, but how far in the sales funnel do they take your viewers? 

    Let’s find out.

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    Gone are the days when a popular celebrity posed with a bottle of cola and the very next day the sales figures went through the roof. With consumers turning smarter, influencing them with gimmicks has become harder, for the better. It takes a whole lot of authenticity to convince and convert the consumers of 2017. And that’s why it becomes all the more important for brands to revisit their influencer marketing strategy. 

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    – When was the last time you felt the moisture cooling your feet just looking at the picture of a dew drop on grass?

    – When was it that the innocence of a child captured in a frame left your heart melting?

    – Or that scoop of strawberry sundae on your favorite cook show, has it ever made you want to have one right then?

     

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    Don't miss a single post! Subscribe to our RSS feed

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    Valentine’s Day- a day allotted for PDA (public-display-of-affection) and SDA (guesses?)—when social networks get cheesier than ever, so much so that you can’t tell Facebook from Tinder. Even brands go overboard expressing love to consumers in every way possible, harping on everything from chocolates on chocolate day, to kisses on kiss day. Phew! We are well over all this, aren’t we?

    One brand thankfully realized the put-off caused by too-cheesy brand-consumer love stories, and gave the world a fresh new idea for conversations on Valentine’s Day.

    Faced with the challenge to promote Tupperware’s Timesavers and refrigerator range, Pulp Strategy decided to celebrate the month of love with the love for food.

    Cook. Eat. Love. – All that’s important for a happy life.

    It takes two to love. And when the two get to cook and eat together this is what happens.

     

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    'Your brand is what people say about you when you’re not in the room,' Jeff Bezos, Founder-Amazon. 

    Thanks to social media, consumers have the power to voice their opinions. And an opinion, if not attended to can turn into an upheaval. A popular campaign, a blockbuster movie, or a brand, no one can afford to turn a deaf ear on opinionated consumers/audiences armed with their social media handles and a parade of followers. With consumers turning savvy, brands, are also turning smart on social media, and defending themselves, sometimes with wisdom, sometimes with wit.

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    How Philips solved a problem you didn't know you had

     

    Alen: Honey, let’s go for a drive. It’s been so long.

    Alice: No way! Can’t expose the baby to the murky air outside.

    Alen: Don’t worry, we’ll keep the car windows closed.

     

    Alen is being silly. Do you know why? Because the worst kind of air in the town is not on the roads, not on the traffic signal (good guess, though), neither it is in the outskirts.

    It’s inside your car. Now who could’ve guessed that?

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    Storytelling is not a new concept. Brands have been telling stories for ages. What’s constantly changing is the expectation of consumers from brands that never fail to go the extra mile to appease them. And to meet this ever-evolving expectation, brands keep re-defining their marketing strategies, making them sharper, more targeted and closer to the expectations of their much-valued consumers. Today digital marketing is more than building a website and measuring the visits to gauge the success.

    Marketing of 2017 is the intersection of what was created and how much of it was liked. Data is at the heart of every strategic decision, be it budding or large scale. Data leads to insights, which business owners use in order to generate more ROI next time.

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    Goat Dictionary

    When was the last time you Google-d a term that seem to show too often on social media and found the meaning on the ‘urban dictionary’? You need not speak that out loud, but chances are it wasn’t long ago.

    ICYMI, American sprinter Maurice Greene after acing the 100-meter dash at the Olympic trials in Sacramento, with a shriek of joy, pointed to the tattoo on his right biceps, a stylized lion whose mane shelters the letters GOAT- The Greatest of All Times. That was year 2004.

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