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    Social Media listining - Pulp Strategy

    'Your brand is what people say about you when you’re not in the room,' Jeff Bezos, Founder-Amazon. 

    Thanks to social media, consumers have the power to voice their opinions. And an opinion, if not attended to can turn into an upheaval. A popular campaign, a blockbuster movie, or a brand, no one can afford to turn a deaf ear on opinionated consumers/audiences armed with their social media handles and a parade of followers. With consumers turning savvy, brands, are also turning smart on social media, and defending themselves, sometimes with wisdom, sometimes with wit.

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    Posted by On March 29, 2017

     
  • Featured Posts
    Digital Intelligence

    Storytelling is not a new concept. Brands have been telling stories for ages. What’s constantly changing is the expectation of consumers from brands that never fail to go the extra mile to appease them. And to meet this ever-evolving expectation, brands keep re-defining their marketing strategies, making them sharper, more targeted and closer to the expectations of their much-valued consumers. Today digital marketing is more than building a website and measuring the visits to gauge the success.

    Marketing of 2017 is the intersection of what was created and how much of it was liked. Data is at the heart of every strategic decision, be it budding or large scale. Data leads to insights, which business owners use in order to generate more ROI next time.

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    Posted by On March 3, 2017

     
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    How Philips solved a problem you didn't know you had

     

    Alen: Honey, let’s go for a drive. It’s been so long.

    Alice: No way! Can’t expose the baby to the murky air outside.

    Alen: Don’t worry, we’ll keep the car windows closed.

     

    Alen is being silly. Do you know why? Because the worst kind of air in the town is not on the roads, not on the traffic signal (good guess, though), neither it is in the outskirts.

    It’s inside your car. Now who could’ve guessed that?

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    Storytelling is not a new concept. Brands have been telling stories for ages. What’s constantly changing is the expectation of consumers from brands that never fail to go the extra mile to appease them. And to meet this ever-evolving expectation, brands keep re-defining their marketing strategies, making them sharper, more targeted and closer to the expectations of their much-valued consumers. Today digital marketing is more than building a website and measuring the visits to gauge the success.

    Marketing of 2017 is the intersection of what was created and how much of it was liked. Data is at the heart of every strategic decision, be it budding or large scale. Data leads to insights, which business owners use in order to generate more ROI next time.

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    Goat Dictionary

    When was the last time you Google-d a term that seem to show too often on social media and found the meaning on the ‘urban dictionary’? You need not speak that out loud, but chances are it wasn’t long ago.

    ICYMI, American sprinter Maurice Greene after acing the 100-meter dash at the Olympic trials in Sacramento, with a shriek of joy, pointed to the tattoo on his right biceps, a stylized lion whose mane shelters the letters GOAT- The Greatest of All Times. That was year 2004.

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    College, they say, is the reward for surviving high school. How true! College life gives an individual his/her first true taste of freedom – Be it the freedom of individual expression, or personal style. For just outta school guys and girls, campus becomes a runway to stand out amongst peers, experiment with a plethora of styles, and look their best.

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    The building of India’s first online biking tribe

    Scorching sun . Roaring engine . Burning rubber . Endless open country roads.

    Eh, that doesn’t sound like fun. Does it? For most of us, it might not. But for motorcyclists – Well, it’s their idea of heaven. We don’t blame you if you don’t get it. Let’s just say, it’s one of those things only a rider can understand. If you happen to be one, you know it – The ecstasy of wind blowing on your face, never running out of excuses to enjoy a good old fashioned Sunday ride and the itch to share your ‘been there, done that’ moments with other riders. 

    Biking the big bikes kicked up quite a storm in 2016. Bikers connected on multiple platforms, created communities, shared trips, maps and ride stories. And it was not just about the mainstream bikers roaring down national highways. There were unlikely riders too – men and women – who confronted personal challenges and broke societal stereotypes to join the bandwagon. 

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    Philips picked up a taboo topic and let the content start the conversations.

    Father – What’s your new year resolution son?
    Son – Pop, I am going to do something about those scruffy curls on my chest. It’s a pain though. 
    Father – That is so courageous! Proud of you, son.

    … Was never a dinner conversation.

     

    We agree, men's body grooming was never a part of small talk, but one brand aimed at breaking down the taboo – and trigger interesting conversations around it. Philips wanted to position its Body Groomer range as the ‘one stop solution’ for men's body grooming woes.

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    In 2016, we saw content marketing redefine the way brands told their stories. We saw mobile change the face of brand-consumer interaction and content consumption. 2016 saw digital and mobile as major gamechangers while 2017 will see new upholstery on old furniture as well as the emergence of some classic designs that we failed to notice before.

    1. Increased investment in mobile marketing; chatbots to walk the talk

    In 2017, mobile-first marketing will be the new normal. Messaging apps have taken the world by storm, and consumers show a clear preference to on-the-go conversation while searching for information. Chatbots will see an increased integration with marketing applications giving way to immersive communication. This might reduce conversation response time and in turn, improve CRM.  Mobile investments will see an increased scope for owned communities on mobile with focus on geo-location based conversation capabilities. We hope that messaging apps like Facebook Messenger, WhatsApp, and Google Spaces will open up possibilities for brands to engage formally with their customers and create multi-community conversation possibilities.

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    You may be trying to harness the power of social media for a long time now, but somehow it looks not that easy. You fail to understand why a wonderful post despite being linked to a great webpage still doesn’t reach the audience the way it should. The reason narrows down to that one significant ingredient you missed out of your post. Hashtags.Those who are a stranger to this term, here is a quick outline. Hashtag is a word or group of words after put the # sign. They are a way to help your brand engage with your audience on social media.

     

    Here are the 5 mistakes that lead to your post reach falling short of your expectations.

    1. You may not have been blending the hashtags with your brand and campaign

    Hashtags are a no-brainer if you intend to promote your brand nowadays. Even the smallest of ideas can be formulated into catchy words or lines that can reach millions. But hashtags are mere climbers if a proper marketing strategy is absent. Brand hashtags are forever associated with your business while campaign hashtags are limited time promotional metadata.

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