Valentine’s Day- a day allotted for PDA (public-display-of-affection) and SDA (guesses?)—when social networks get cheesier than ever, so much so that you can’t tell Facebook from Tinder. Even brands go overboard expressing love to consumers in every way possible, harping on everything from chocolates on chocolate day, to kisses on kiss day. Phew! We are well over all this, aren’t we?
One brand thankfully realized the put-off caused by too-cheesy brand-consumer love stories, and gave the world a fresh new idea for conversations on Valentine’s Day.
Faced with the challenge to promote Tupperware’s Timesavers and refrigerator range, Pulp Strategy decided to celebrate the month of love with the love for food.
Cook. Eat. Love. – All that’s important for a happy life.
It takes two to love. And when the two get to cook and eat together this is what happens.
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