INSIGHTS
From Brand Sites to Content Systems: How Brand Websites Are…
Author: Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated January 2026…
Trust, Tech, and Tribes: Gen Z Brand Playbook 2026
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Executive Overview As…
How AI Search Is Rewiring Demand, Trust, and Growth for…
Author: Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated December 2025 …
How Lack of Engagement Is Eating Your Budget, Your Funnel,…
Author: Ambika Sharma, Founder and Chief Strategist Pulp Strategy Updated November 2025 …
Beyond Andromeda: The Single-Slide GTM Strategy to Reclaim Brand Control…
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated November 2025 …
From Campaigns to Coherence: How Narrative Architecture Will Redefine Brand…
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated October 2025 …
AI Commerce Wars: Why OpenAI's ‘Buy in Chat’ Could Rewrite…
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated October 2025…
Why 80% of Your Social Media Effort Delivers Less Than…
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated October 2025…
From IPOs to Stock Prices: How Ai SEO Secures Equity…
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated September 2025…
The Hidden Cost of Partner Inactivity: Why Growth Stalls When…
By Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Updated September 2025…
From SEO to GEO: The Future of Discovery in 2025
by Ambika Sharma - A new playbook for CMOs in the AI…
How to Fix Hallucinations in Gemini and ChatGPT: The NeuroRank™…
By Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Updated August 2025…
Best LLM SEO Tools for B2B Brands in 2025
By Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Updated August 2025…
1% Clicks, 79% Traffic Loss-Your SEO Stack Isn’t Built for…
In 2025, most CMOs still review SEO dashboards with a sense of…
Traditional SEO Is Broken-Here’s Why Your Brand Is Invisible in…
Imagine this: You’re a CMO reviewing your marketing dashboard. Your brand ranks…
Discoverability in the Age of AI: Why NeuroRank™ Is the…
By Pulp Strategy Note: This article is designed not only to inform…
What AI Thinks of Your Brand: Why LLM SEO is…
AI Is Now the Gatekeeper of Your Brand’s Visibility In 2023, ChatGPT…
Reimagining Channel Marketing: How to Win with Partner Enablement +…
In 2025, channel marketing isn’t just about kits, discounts, and one-size-fits-all co-branding.…
First-Party Data is Your Brand’s Most Valuable Currency
In an age where digital privacy is under a microscope and third,…
Automation with Empathy: Why the Future of Martech Isn’t Just…
In a world obsessed with automation, CMOs are rightly asking: can technology…
From Data Chaos to Creative Clarity: How CMOs Can Master…
In today’s digital-first world, the modern CMO wears many hats—but the most…
Building a Modern Content Stack: Creative + Data + Distribution…
In a world of infinite scroll, your content strategy is either a…
Scaling Content, Not Chaos: The New Model for Always-On Storytelling
In a world where scrolls are faster than decisions and attention spans…
From Performance Marketing to Brand Equity: A New Growth Model
For years, marketing has been obsessed with performance metrics. Clicks, conversions, CPA,…
From Silent Subscribers to Superfans: How Indian Brands Can Monetize…
For years, Indian brands have leaned heavily on paid media—investing crores in…
From Clickbait to Credibility: How Ethical Marketing Drives Brand Value
"Honesty is the best policy." This phrase, often cited as a moral…
The Great Ad Escape: Why Brands Must Build Owned Media…
The Paid Ad Playbook is Broken—What’s Next?Imagine spending millions on digital ads,…
From Trends to Timeless in 2025: How Brands Can Stay…
Let’s face it—we live in an attention economy where consumer focus is…
Technology Meets Creativity: 2025, The New Playbook for Brand Engagement…
Let’s be honest marketing today is a battle for attention. Consumers are…
The Omnichannel Imperative: Building Seamless Customer Journeys in 2025
Imagine this: A shopper begins their journey by browsing an online store,…
Evolution of MarTech: A Strategic Imperative for CMOs in 2025
In today’s hyper-digital landscape, MarTech is no longer just a set of…
CMO’s Playbook for Cross-Cultural Marketing: Connecting with Diverse APAC Audiences
Unlocking the full potential of APAC's dynamic markets requires more than just…
Navigating Google's U-Turn on Third-Party Cookies: What It Means for…
The cookie will crumble but the axe is not falling just yet.…
Simplifying MIB Self-Attestation: A Practical Guide for CMOs
Indian advertising is on the cusp of a significant transformation with the…
The Untapped Potential of Employee Advocacy in B2B Marketing
We understand the constant struggle to cut through the noise and reach…
Embracing Change:The Impact of Google's AI Search on APAC Marketing…
Is keeping up with Google's ever-changing search algorithms an additional snack on…
Unveiling the 2024 Marketing Secret Weapon: How UI/UX Design Creates…
Shape your marketing strategies with the power of UI/UX design and unlock…
Virtual Influencers and AI Brand Mascots: Redefining Authenticity
Virtual influencers and AI brand mascots are reshaping the marketing landscape by…
Algorithmic Content Curation: Crafting the Ultimate User-First Experience
Is it true that the ability to deliver personalized and relevant content…
The Power of Personalization
How customizing content can improve engagement and increase customer loyalty? Personalization has…
Bringing a Paradigm Shift in Marketing Strategies with Performance Branding
In today's data-driven world, performance branding is essential for any organization that…
Your One-Stop Guide to Behavioral Targeting
Behavioral targeting has become increasingly popular in recent years as a way…
Enhancing Your Digital Growth with a Data-Driven Approach
A data-driven approach is the foundation of today’s marketing strategies and is…
Efficient Ways to Personalise Your Digital Marketing Campaigns
Excerpt - Personalisation will be the most important factor in marketing success.…
Personalized content is the future of Digital Marketing
Personalization when implemented correctly, enables brand messaging to break through the cluttered…
How marketing strategy helps in Digital Transformation and Innovation
Covid 19 has had a devastating impact on most businesses, marketing plans…
The Right Way to Promote Apps with Video Content
Apps have completely revolutionized the way brands interact with their consumers. Today,…
Are you boring your consumers? Learn the art of video…
Video consumption is now at an all-time high and growing leaps and…
Python your way to big marketing strides
By employing Python as a programming language, marketers can now reach and…
5 Digital Marketing Mistakes Every Brand Should Avoid
With rapidly increasing interconnectivity all across the globe, the world is shrinking…
9 Video Marketing Hacks Every Marketer Should Know
According to reports, adding a video ad to a product description increases…
Marketing-Technology: The present landscape and the roads ahead
Technology will advance after every 18 months – Moore’s Law It’s the…
Data-Driven Marketing - The Holy Grail of Strategies
“Marketers who want to stand the test of time must start harnessing…
Here’s How Digital Marketing Influences SEO Rankings
The world’s gone online and so has everything in and around it.…
