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    A week into the lockdown and life has turned on its head for almost everyone. It is imperative for businesses, brands and consumers to quickly learn the new way to operate in the coming months.

    The lockdown has disrupted consumption patterns. Work from home and isolation have resulted in New Online Behavioral Shifts Beginning to Take Shape. Some of these patterns are changing for the long term. Marketing has been disrupted. Many organizations are taking a step back into a blackout, while others are seeing it as an opportunity to build trust in their brand values and improve their relationship with their consumers.

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    Posted by On March 31, 2020

     
  • Featured Posts

    Presenting brands with infinite opportunities, the baby care segment in India is estimated to achieve a growth rate of 17% by 2019. But competing in the childcare category is 'no child's play'. Especially if your brand caters to a niche of breastfeeding young moms. These moms consume digital media and shop in remarkably different ways compared to any other segment. Here’s how Philips Avent came up with a clutter-breaking Niche Marketing campaign for ‘World Breastfeeding Week.’

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    Posted by On August 1, 2018

     
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    Ambika SharmaA few academic sessions ago, while conducting a focus group session with the budding engineers from one of India’s premier institutes, I was treated to a deluge of marketing jargon explaining why brands want to market to them and it took about five minutes to understand that this group had long since become disillusioned with the bombardment of brands branding their campus.

    “Brands are here every week, we have five festivals in a year,” they shared. When I probed and asked why do you participate? They very quickly said, “The gifts are cool!” They recall something! Unfortunately the next set of responses was not so heartening.

     

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    Augmented reality applicationPulp Strategy launches new application to give companies an edge in ground marketing.

    Pulp Strategy Communications, for its experiential marketing and digital communications services, has launched a new augmented reality application that is meant to combine the digital and print worlds. The application is meant to add a new dimension to print media, which has struggled to stay in the interests of consumers due to the availability of new gadgets that have made some forms of print media obsolete. The augmented reality application allows for static creatives and collaterals to be used with interactive digital experiences, a feature that may be able to boost the popularity of print with the younger generation.

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    On a Sunday morning, my 7 year old kid asked me for an onion-mushroom pizza, to be served to him within the next hour. He also gave me a clear directive to order the pizza over Facebook and not the old fashioned way, over-the-phone. I wondered how he knew food can be ordered over Facebook! It’s something I must admit ignorance to. I asked him about the pizza brand he would like to order and he promptly told me what he wanted. It wasn’t a very famous brand; in fact the pizza he asked for was from a local shop which had been posting pictures of delicious-looking pizzas on its Facebook timeline. I discovered that my prodigal child had already liked their page! It could only mean that they must be promoting themselves well, I thought.

    Give wings to your product, get connected with Social Media

    Social Media MarketingIs social media so powerful that it hasn’t even missed capturing a 7 year old child’s attention? It’s quite a probability and I’d wanted to find out more, so I busied myself over ordering that pizza. There was only one tiny problem. I did not know how to go about the task assigned to me! I asked my son if he wished to help me out. He agreed and asked for my cell phone, logged in to his Facebook account and in a matter of seconds was discussing the sizeable pizza menu with me before finally making up his mind.

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