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    Why creativity is at the core of any business strategy in 2021

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    “The heart and soul of a company is creativity and innovation.”

     -Robert Iger

    For a business to thrive in today's commercial market, it needs to embrace the emerging technologies, cultural shifts and trends with some creativity while adopting the changes. However, when a company rethink transforming the business today, it might not immediately associate it with creativity and innovation. Businesses globally are planning their marketing and promotional strategies with the help of new tech-savvy marketers to expand the brand presence and acquire new customers. Internet marketing agency and digital marketing agency helps businesses shape their transformation strategy effectively. 

    In 2021, creative transformation is the core business strategy for expanding any business because brands are now looking for more creative marketing strategies. Businesses are investing in futuristically sustainable business models with greater emphasis on customer satisfaction, employee satisfaction, increasing brand value and enhancing customer engagement.

    Currently, the need of the market is Big-D, i.e., digital engagement. Digital engagements are used for different digital channels to build the relationship with existing and potential customers. It helps businesses in transforming business with creativity.


    Creative transformation is one of the most significant driving forces for building digital businesses. The focus is on providing out-of-the-box solutions to the existing problems. Companies are moving through the digital transformation process by constantly changing how they use digital technology

    and developing new digital business models that help them expand their business and boost their revenues. 

    With the help of a creative approach, digital marketing consultants have helped businesses in getting the solution to their existing problems. However, creativity is not a self-perpetuating method. It should be part of the culture, and for which they should get organizational support. This can be done by adopting creative procedures and making minor but productive changes in the workplace, working environment, and the whole management workforce.

    According to a study on the adoption of creative marketing strategies vs adoption of marketing and advertising technology, it was examined that ROI was 18% high in the companies. This clearly indicates the necessity of rethinking adopting the creative transformations for the growth of the business. Companies and startups are increasing their brand value and expanding their business by introducing new ideas, which solves the most pressing problem of the consumers. Uber is the best example for proving that creative business strategy works best in the market. It helps in unleashing the employees' creativity and meeting the problems and challenges faced by the market. This helps in bringing an entirely new business model depending on innovative approaches and creative solutions.


    Companies have tried their best in bringing a change in how consumers purchase and engage with them. Companies like Amazon, Flipkart, Myntra have invested in making their platforms more and more user-friendly. Consulting services or technical domain companies have accelerated their growth and brand value by introducing customer-friendly services, planning new business models, and employee experiences.


    1. Digital adoption

    Covid-19 has helped businesses embrace digital technologies rapidly, and these changes have become the new normal for the long haul. In just a few months, this pandemic has changed the working of the companies in all sectors. In addition, digitization has shifted consumers' interest in online channels and platforms.

    Survey results show rapid growth in digital adaptation in B2B and B2C companies. For example, 80% of customer interactions have gone digital now because the companies are providing more deals and promotions online. In 2021, companies have seen the fastest shifts as they need new practices and strategies to compete in today’s highly dynamic business environment.

    2. Contactless Services

    Companies are nowadays increasingly providing contactless services. For example, in the healthcare industry, remote consultations with doctors are on the rise. Similarly, online education has experienced considerable growth. Just like work from home, such platforms have also created opportunities for all to learn online. 

     3. AI, Robotics, and Automation

    The automotive industry has witnessed an increasing role for AI and automation in their production, development and operations. Other sectors are also expected to see growth in robotics. 

    4. Micro-Influencers

    Researchers have found that 92% of customers opt for micro-influencer collaborations over celebrities. In addition, around 82% of consumers make purchases based on the recommendations of influencers. In line with this, micro-influencers with less than 25,000 followers and work in some specific niches are getting pivotal for brands to reach their target audiences. 

    5. Cybersecurity

    An increase in demand for cybersecurity, which has fallen off in the past few years, is another noticeable change witnessed in 2021. For example, hackers have manipulated data during the pandemic, which led to a 238% rise in cyberattacks globally.

    Artificial Intelligence and Machine Learning play an essential role in protecting businesses from cyberattacks. Therefore, companies offering solutions in intrusion detection, firewall and security identity and event management are expected to grow as the online channels are trying to secure their data.


    Creativity in 2021 is the biggest driver of the business’ growth and expansion. Creative thinking is bringing new changes in how business organizations engage with their customers, employees and other stakeholders. In addition, it is empowering businesses to devise innovative marketing strategies and make the most of emerging technologies such as AI, automation, cybersecurity. 

      • Posted By
      • The Strategist
      • July 14, 2021

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