The importance of Search Engine Optimization or SEO is growing leaps and bounds owing to increased Internet usage fuelled by the availability of affordable smartphones and falling mobile data charges. People are using the Internet to meet their various needs, including education, banking, shopping, payments and more. The Covid-19 pandemic has also boosted the prominence and popularity of SEO in the last 2 years. Customers have shifted to online activities and increasingly searching for local businesses to meet their needs.
Businesses need to have a strong SEO strategy in place to stay relevant and drive growth in such a scenario. It enables them to stand out and outdo competitors in search results, thereby generating higher leads and conversions.
With the advent of technology, SEO has found its way into voice search as well. In fact, almost 75% of voice search results rank in the top 3 for that query, as reported by Backlinko. Businesses need to track the latest trends, new algorithm and changing search engines guidelines to create the desired business impact.
Way to go SEO
If you’re planning to outdo the competition, you must understand different types of SEOs and choose the one that will work the best for you. Let’s have a look:
1. On-Page SEO
As the name suggests, On-page SEO focuses on optimizing individual web pages for search engines. This is done by optimizing the following elements of the page to ensure higher search rankings.
- Web content
- Title tags
- Meta descriptions
- Website speed
SEO experts from a digital marketing company, as a part of their SEO planning and management, make sure that the keywords used on the page are the ones that a large number of users are using to search for the type of content you are offering.
2. Off-Page SEO
Activities outside of your webpage require a lot of focus, too, and it comes under off-page SEO. Link building, social sharing and guest posting are the three most essential elements of Off-Page SEO. Link building is one of the most widely used and highly effective off-page optimization strategies - more the number of your website link means more the number of backlinks. Social sharing, on the other hand, improves your online presence and spreads brand awareness. When you post your blogs on other websites, you naturally increase your backlinks.
3. Technical SEO
Just like a blueprint is essential to construct a building, technical SEO is essential to build and improve every technical aspect of your website, including its site structure, XML sitemap, mobile friendliness, speed, and security. Moreover, technical SEO helps search engine crawlers navigate with ease. One also needs to make sure that the site's cybersecurity is in place and there’re no dead links present. Cases like Malware and 404 error pages could negatively affect your search engine rankings.
4. Local SEO
How do you think a flower shop will reach out to its customers within the locality? Gone are the days of a signboard at the turn of the street. Ask any digital marketer, and he will say local SEO is the perfect digital marketing strategy for small businesses. It helps you achieve your goal of creating website content targeting regional audiences in many ways. Google My Business (GMB) is one of the most prominent examples of gathering local brand interactions by displaying essential business information, including your address, email, contact details, and website.
5. Organic SEO
This is the holy bible of SEO strategy when your motive is to reach out to both regional and international customers. You can improve your overall digital presence by driving organic traffic to your website. Search engine optimization strategies for organic search rankings include content marketing, keyword research, and web design and development.
Maximize your searchability with the right SEO company
Improving the quality and quantity of organic traffic to your website is one thing, but how would you know if you’re doing it the right way? Here’s where the expertise and experience of a professional search engine optimization agency come in handy. Before you consider hiring an SEO agency, find out whether it is credible or not. Evaluate their milestones, achievements and awards - more the credibility, the greater the confidence of delivering positive results. Suppose the agency handles a wide range of services, including content marketing, social media marketing, search engine marketing, and many more. In that case, you have a broader scope of maximizing brand engagement, visibility, reputation and eventually ROI. Goal setting and budget planning form an equally important part of your SEO planning and management. The SEO budget planning should resonate well with your strategy and meet your objectives. Remember, SEO strategy is a long-term investment.
If you have a digital media agency to help you, your search engine rankings will definitely remain high. The right SEO planning and management will help your campaigns flourish and level up your brand searchability and visibility.