Business Enquiry

We request you to mention the name of your organization and city of base for all business queries. Correct information will help our Strategists provide a speedy and relevant revert. We always respond within 24 hours.


Please verify the captcha code

captcha

Home   Blog

  • Fresh Off The Keyboard

    Covid-19 has drastically impacted the retail industry, driving a massive shift from brick-and-mortar to online shopping for brands. No wonder, the brands are now investing heavily in taking their business online. However, experts say the “retail apocalypse” isn’t new. Even before the pandemic, brick-and-mortar shopping was falling out of favour. Though it may seem like Covid-19 accelerated the fall of shopping malls, trends over the past decade suggest that the pandemic is only accelerating the inevitable. Millions of consumers are changing their behaviour at the same time and opting for more time saving and convenience, which has put a considerable strain on e-commerce and online retailers today. How they choose to react will define the future of e-commerce.

    Read More

    Posted by On August 11, 2020

     
  • Posted by on

    Leave a comment

    Online reputation management forms the lynchpin of every brand and business that in turn affects its market reputation. It can make or break a brand through just a few tweets, comments, pictures and more. Thus, it becomes mandatory to monitor a brand’s activities over the Internet through the intricacies of online reputation management. Besides, just when you thought you were doing it all right to enhance your brand’s image, there’d be a competitor to your brand or just a third party, who would do enough to mar the image of your brand, in a jiffy. In such cases, a day through day health-check of your online activities not only helps in keeping your brand value intact, but also triggers perfect value for your brand, in terms of revenue, lead generation and more. Business organisation tends to hire an online reputation management firm to regulate their online reputation. Listed below are a few tried and tested measures deployed by the firms.

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

    Social media had been the trendsetter for business organisations, in 2015, as per the marketing initiatives. Ranging from Instagram photos to Snapchat videos to Facebook updates, business houses have deployed at least one social media platform to provide their business, with the much needed leverage. Least to say, there seems to be no shortage of advice on how individuals and corporates could optimise the social media resources, at their disposal.

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

    The world’s gone online and so has everything in and around it. In times such as these, the online content becomes the lynchpin of every activity that triggers sales through manifested marketing methods. The social media managers and content curators have started making excellent use of social media platforms and digital marketing widgets to provide businesses with the leverage that allows brands to scale greater heights. In addition, the concept of digital marketing also drives the search engine rankings to the hilt.

     

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

    Whether you are a small business setup that is just starting out, or a well established name that has millions of website visitors and followers, chances are, you value your presence on social media platforms.

    And it makes sense too – being active on social media allows you to reach out to an enormous number of online users and gives you the opportunity to connect with them and sell them your product or service. It is therefore a vital tool in an organisation’s marketing strategy.

    However, are you doing it right? What we mean by that is – are you sure that you are using social media in the best possible ways, and not instead making mistakes?

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

    Proper communication and interaction with the target audience is critical to any brand’s long standing success. However, what several brands – especially the newly established ones – may forget, is that finding the ‘right’ voice for your brand is as important as maintaining the voice itself.

    What do we mean by that? We mean that since every brand stands for a particular value (or a set of values), it has to develop its own unique voice with which to reach out to its audience. Of course, the tone of the voice and the language it will use will depend on what the brand represents.

     

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

    Social media platforms are an excellent means of reaching a wide variety of audience, and they let you build a real relationship with them. These platforms are also great for promoting your website’s content.

    However, do you ever pay attention to your social media performance? By that we mean, is your social media presence working towards expanding your business and getting you the kind of audience that you need?

    Never considered that, have you? Well, it’s time to. And in this post we’ll take a look at the three most important indicators of your social media performance:

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

    The size of your business does not matter anymore these days. Whether you’re large or small or somewhere in between, it’s very important to have a strong social media presence in this day and age. So important has it become that without it, you can very well say goodbye to your dreams of running a successful customer interactive business establishment.

    But what has caused this? Well, very simply, it’s the influence that social media has on our hearts and minds these days. We depend on social media so much for our daily decision making that we have come to expect all business that interest us to have, at least, a credible web presence.

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

    Content sharing is the primary objective of social media. With the number of media channels available for sharing, it is easily conceivable that SMS has often been overlooked as a potential content sharing channel for social media based marketing. When it comes to the most preferred dark social channel, marketers and publishers tend to vote for email above all other channels.

    Strange as it may sound, SMS on some days tops the popularity chart by contributing maximum percentage of shares, according to statistics of BuzzFeed’s News App which is available on Android and iOS. SMS has left behind popular channels such as emails, Facebook and even Twitter!

     

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

    As a digital marketer, if youngsters are your primary audience and they are shying away from your brand, you definitely need to rethink your market strategy. The youth are a profitable segment to explore for most brands today and many brands are indulging heavily into experiential marketing to reach out to them. However, what comes as a challenge while targeting youth is that they are choosy, and are more connected with the world (than you’d imagine) via digital mediums. It is therefore, difficult to lure them and convince them to become your brand follower and eventually, a brand advocate.

     

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

    It took four decades for the world to move from audio cassettes to compact discs, less than a decade to shift to pen drives and less than half a decade to get into the cloud. Technology is changing at rapid speed; things are becoming relevant and redundant in the batting of an eyelid. The same is the case with businesses.  From a website to a Facebook page and a Twitter handle, things have changed fast and the changes expected next are going to be even faster. Those who have anticipated the change have already got their mobile app ready. Mobile app! That’s right; apps are the next small-big-thing in business. In the times to come, apps will replace websites and Facebook pages, as they keep the audiences hooked 24X7 without any distractions. It’s the exclusivity that lets mobile apps create a strong bond between the brand and the consumer, something which we can only dream of when it comes to websites and social media accounts.

     

    Read More

    Don't miss a single post! Subscribe to our RSS feed

subscribe to

Our Marketing & Technology Blog

Get expert tips straight to your inbox, and make informed choices as a marketer.

We promise we will never ever spam you!

Subscribe Now

No thanks, I am not interested