To optimize a media streaming website for the emerging markets which showcases movies, TV shows, and music through the concept of the ‘Bioscope’.Incorporating its elements of marvel and minimalism in VuClip and also creating collaterals around the same components. The objective was also to revamp the website with the new brand guideline of the company and showcase the new service offerings to their stakeholders. It depicted entertainment that was captivating, compelling and clean. The newsletter was the other facet which highlighted the core idea of a ‘Bioscope’. Apart from this a theme which showcased the new brand through the look and feel and brand colours also made the new service offerings stand out on the website, making it more youthful, energetic and pleasing to the eye, with a easy to use interface.
