Leverage visual programming to create memorable marketing experiences
Consumers interact with brands at several touchpoints daily. These touchpoints range from newspaper advertisements to OOH and from on-ground activations to digital platforms like Facebook, Instagram or Snapchat. In line with this, brands must create exciting experiences at all these touchpoints to gain and retain consumers’ attention. With the rapid rise in smartphone usage, reduced data charges and 65% of India’s population being less than 35 years of age, the rate of technology adoption has been phenomenal in the country. This calls for brands to make the most of emerging technologies to engage their consumers.
Visual Programming backed by technologies like Augmented Reality and Gesture Control is proving helpful for brands in engaging consumers in such a scenario. Whether it is an on-ground or a digital activation, an amalgamation of these technologies can create highly personalized and interactive experiences for consumers.
Let’s look at the engagement possibilities with these technologies. With a simple tap on the smartphone screen, consumers can see themselves in different shades of lipstick and choose the one that suits them the most. Similarly, they can blink to see how different shades, caps, hats, jewellery and crowns will look on their face. They can quickly discover whether a cuddle cushion will enhance the visual appeal of their favourite sofa set, and for that matter, whether a dining table will go with the look and feel of their living room.
And all this is just a beginning. Based on product attributes, a wide range of engagements can be devised to keep the consumers hooked to the brands and spur informed decision making.
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