The digital revolution has empowered today’s consumers. With competition on the rise and brand loyalty taking a back seat, customers don’t think twice before shifting brands. If brands don’t look after their customers well, chances are that they will abandon the brand in question. Brands, therefore, need to have a customer-centric approach to retain their current customer base. Hence, it is vital for businesses to devise ways and means to retain customers. A Customer Relationship Management (CRM) system can provide significant help in achieving this objective.
B2B Marketing is yet to completely explore and utilize the power of social media, especially LinkedIn to get potential leads by building brand awareness and driving traffic to the website. Amongst all the social media platforms, LinkedIn is fast becoming the most powerful lead generation tool for B2B marketers. To substantiate this further with numbers, LinkedIn is responsible for more than 80% of a business’s social media leads, while all the rest of the social media platforms put together amount to only 19.67% of leads!
75% online users are more likely to scour through negative material available through searches as opposed to reading positive articles and information. This, to an extent can be attributed to social media that has made spreading negative content an easy job. People talk about brands, celebrities, events, and everything that they like or see around them. Being a marketer, you need to listen to and analyze everything that they are saying about your brand, and how is it affecting your business.
People may say good, bad or ugly things about you. What they are saying is good when they talk positively about your brand. It’s bad when they talk negatively about it. And the worst case scenario is when they don’t talk about your brand at all, that’s ugly. This makes it imperative for brands to listen in carefully to what is being said about them. And not just listen but also influence your consumers to spread the good word (of mouth) for your brand using ORM.
ORM or Online Reputation Management is a strategy that involves monitoring, identifying and influencing your digital credibility and reputation. An effective ORM strategy can also win you new opportunities and arm you with insights on increasing brand awareness.
You know you need to invest in mobile apps, when the number of smartphones in usage exceeds that of toothbrushes in a country. Now that’s hypothetical, maybe not. Emarketer predicts that the number of mobile phone users will surpass 5 billion people worldwide by 2017. People love to carry their smart phones almost everywhere and all the time, so they are connected with the world always. But does the world they are connected with, include your brand?
Most of you will say a big ‘yes’ because you have a mobile-site. But with a profusion of mobile phones in the market, is having a mobile-site enough? Not really, with studies revealing that users perform better with apps than mobile-sites. Here are the 7 reasons that tell why you should have a mobile app for your business. Get your app here
If rescuing cute little creatures from the fierce claws of the villain makes a part of your day’s schedule, then Rescue 'em is the game for you.
Rescue 'em is the new game on iOS and Android that packs the excitement of being at a carnival with a mission of rescuing adorable creatures suspended by a rope. The colourful background, cute characters, smooth interface, and simple tap-to-play mode not only make the game attractive to kids, but also helps them improve hand-eye coordination and works as a stress buster for adults, diverting their mind from daily worries with compelling gameplay.
Here's what happened at Frolic Island
Brutus has struck with his evil plan by abducting cute creatures of Frolic Island. As their fate hangs in mid-air, they long for a hero with quick tapping skills to Rescue ‘em.
As the characters tied by the rope move from right to left on the screen, various objects such as mushrooms, candies, bombs, and gift boxes appear on the screen – each with their own characteristic attributes – that lend a different flavour to the game. Available on the Google Play Store for Android. Download and Rescue'em now!
You know the content you have published is good when it drives engagement and brings in a bag full of quality leads, and ROI. Everything that you publish from a text post to a video series says all about your brand. So what are you conveying? Here’s a little guide to generate good content, which consists of not just eye-catching designs but also relevant content in the form of regular updates, informative articles, interactive blogs, interesting videos and much more.
All through 2015, keeping your focus on some key content types to create a buzz about your brand and content in the digital universe will keep you ahead of competition. Videos should definitely be an essential part of your strategy this year. Even the facts say so. An average website user spends 88% more time on a website if it has a video and visitors who watch video are 85% more likely to buy your products than visitors who don’t. Also, 46% users say that they are more likely to search about a product if they watch a video. That’s the kind of impact of video on your consumers! Studies also tell that 74% of all internet traffic will be video centric by 2017. Statistics indicate 52% of marketing professionals worldwide say that video content brings in the best ROI. Clearly, videos are essential to reach the masses.
The brand activation of a product through marketing across multiple channels creates a lot of data base. However organizing and activating the right data assets to maximize cross-channel performance is a challenge. In order to better understand the target audiences, optimize sales and minimize marketing wastes, it is mandatory for a brand today to align with digital activation and reporting.
The ever evolving world of marketing is over flooded with too many channels which poses a hindrance to proper brand messaging. Bearing this in mind the smart consumers today demand conversations or experience that they can connect with. The best way to activate a brand-consumer relationship is integrated experience infused with technology. The surge in the ever evolving digital platforms, technologies, channels and media properties has created a digital ecosystem for the consumers to live in. The marketers can now initiate a dialogue and navigate through the complexities aided by the best of the digital marketing solutions coupled with accountability, conversations and adoption driven measurability. However, to be a success amongst the Indian audiences, a combination of digital and offline channels is advisable.
Is a bad website experience taking away good business from you? A study by Compuware states that 57% users will not recommend your website with a bad mobile site experience, while a 40% chunk of them will switch to a competitor’s website after a bad mobile experience, a lowly 23% adults curse their phones when the site doesn’t work! So here’s the question again, are you constantly losing business because of a poor website experience?
With a rise in the number of mobile users, the use of internet through mobile phones has also increased, creating a necessity of upgrading your websites to cater to the needs of mobile users. While mobile sites are an expensive way to solve this problem, a better and more refined way to deal with it is creating a responsive website – designed to have the capability to adjust the layout as per the screen size and resolution. Responsive web designing offers great benefits to everybody, from web developers to end users.
All of us know that Facebook has revamped its algorithm to become more user-friendly, while toning down its role as a powerful marketing platform. Here’s a little recap of why this change took place followed by how you can still get maximum returns by grabbing a space and engaging your consumers using their Facebook News Feed.
According to a survey conducted by Facebook, the organic posts that are too promotional – posts that solely push people to buy a product or install an app or ask them to enter promotions and sweepstakes with no real context, or the ones that reuse the same content – will have less visibility once the new guidelines come into effect. Having said that, the question that arises is ‘has Facebook taken away a lot of clout that could be wielded by businesses in a potential marketing platform?’ The answer is NO!
The visibility of your Page could definitely be limited, not because of the new Facebook guidelines but because your approach to reach potential people through this powerful socio-marketing platform may be lacking. Facebook pages are a free and easy-to-maintain online medium for people to discover and know all about a business. Since Facebook works well on most devices, it is also a medium that is handy and make allowances for creating a whole gamut of content (photos, videos, stories, events etc.) that defines the story of a business and adds life to it.
Youth marketingis about building conversations as opposed to delivering messages; it’s about co creating experiences and not delivering experiences!
In a light conversation with some campus kids post a GD in Social Media for personal branding I asked them what makes you delete a friend from your friends list? One young lady answered “if I haven’t talked to them for a month then they are cluttering my list.”OUCH! Harsh as it may seem but this is the blunt decisiveness of youth.
Gone are the days of experiential entailing mostly “give the T-shirt, he will wear it to campus, we will get branding; give them a topic for a story the parents will read it, let’s do a fashion show in the fresher’s party, people will buy the candy.” Today youth reject any thing that is not interesting to them and they will be quick to remember the fashion show but forget the brand. There is just too much else happening in their lives, the chatter of marketing is deafening and one cannot hope to gain any mind share out of these trendsetters by being boring or frivolous or god forbid a “me too.”
When starting to develop their brand, many companies spend a lot of time choosing colors and hiring graphic designers but overlook their written content. No matter where you’re sharing content – on your blog, social media, or other websites – you want to develop a voice that helps you maintain your relationship with current clients and generate new business.
But how do you do that? Here’s a step-by-step guide to help you get started.
Get guidance from your visual branding. Start by looking to other materials you’ve developed – logos, business cards, company photographs, and even your office or store décor. Write down words you would use to describe them. Are they bright, colourful, and fun? Or are they more straightforward and professional? Do you tend to share humour, or does your brand seem more sentimental and flowery? The tone of your written content should similarly share these qualities.