Business Enquiry

We request you to mention the name of your organization and city of base for all business queries. Correct information will help our Strategists provide a speedy and relevant revert. We always respond within 24 hours.


Please verify the captcha code

captcha

Home   Blog

  • Fresh Off The Keyboard

    Covid-19 has drastically impacted the retail industry, driving a massive shift from brick-and-mortar to online shopping for brands. No wonder, the brands are now investing heavily in taking their business online. However, experts say the “retail apocalypse” isn’t new. Even before the pandemic, brick-and-mortar shopping was falling out of favour. Though it may seem like Covid-19 accelerated the fall of shopping malls, trends over the past decade suggest that the pandemic is only accelerating the inevitable. Millions of consumers are changing their behaviour at the same time and opting for more time saving and convenience, which has put a considerable strain on e-commerce and online retailers today. How they choose to react will define the future of e-commerce.

    Read More

    Posted by On August 11, 2020

     
  • Posted by on

    Leave a comment

     

    Ambika SharmaBackground – Ambika Sharma, Managing Director and CEO, Pulp Strategy, was one of the earliest to have stormed in on the Marketing Activation space and has since then, established herself as an opinion leader. She has been on the PMAA & the MAA Globes Jury panel since the year 2008. She was recognized as Young Achiever and Marketing Professional of the Year 2011 at the CMO Asia Awards for Excellence in Branding and Marketing. A biking enthusiast, her expertise lies in strategic planning and communication, new/alternate media, and creative communication. In an exclusive chat with Brijj.com, Ms. Sharma talks about her journey, her most challenging and rewarding assignments and more.

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

     

    Ambika SharmaA few academic sessions ago, while conducting a focus group session with the budding engineers from one of India’s premier institutes, I was treated to a deluge of marketing jargon explaining why brands want to market to them and it took about five minutes to understand that this group had long since become disillusioned with the bombardment of brands branding their campus.

    “Brands are here every week, we have five festivals in a year,” they shared. When I probed and asked why do you participate? They very quickly said, “The gifts are cool!” They recall something! Unfortunately the next set of responses was not so heartening.

     

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    Leave a comment

     

    Augmented reality applicationPulp Strategy launches new application to give companies an edge in ground marketing.

    Pulp Strategy Communications, for its experiential marketing and digital communications services, has launched a new augmented reality application that is meant to combine the digital and print worlds. The application is meant to add a new dimension to print media, which has struggled to stay in the interests of consumers due to the availability of new gadgets that have made some forms of print media obsolete. The augmented reality application allows for static creatives and collaterals to be used with interactive digital experiences, a feature that may be able to boost the popularity of print with the younger generation.

    Read More

    Don't miss a single post! Subscribe to our RSS feed

    Posted by on

    1 Comment

     

    On a Sunday morning, my 7 year old kid asked me for an onion-mushroom pizza, to be served to him within the next hour. He also gave me a clear directive to order the pizza over Facebook and not the old fashioned way, over-the-phone. I wondered how he knew food can be ordered over Facebook! It’s something I must admit ignorance to. I asked him about the pizza brand he would like to order and he promptly told me what he wanted. It wasn’t a very famous brand; in fact the pizza he asked for was from a local shop which had been posting pictures of delicious-looking pizzas on its Facebook timeline. I discovered that my prodigal child had already liked their page! It could only mean that they must be promoting themselves well, I thought.

    Give wings to your product, get connected with Social Media

    Social Media MarketingIs social media so powerful that it hasn’t even missed capturing a 7 year old child’s attention? It’s quite a probability and I’d wanted to find out more, so I busied myself over ordering that pizza. There was only one tiny problem. I did not know how to go about the task assigned to me! I asked my son if he wished to help me out. He agreed and asked for my cell phone, logged in to his Facebook account and in a matter of seconds was discussing the sizeable pizza menu with me before finally making up his mind.

    Read More

    Don't miss a single post! Subscribe to our RSS feed

subscribe to

Our Marketing & Technology Blog

Get expert tips straight to your inbox, and make informed choices as a marketer.

We promise we will never ever spam you!

Subscribe Now

No thanks, I am not interested