CHANNEL COMMAND™ by Pulp Strategy improved partner engagement for us. Focused on year-over-year growth, it combines innovation, structure, and motivation to energize our ecosystem.
From enablement to execution, the impact was clear, accelerated GTM readiness, deeper skilling, and measurable pipeline growth. The team understands the channel ecosystem, its gaps, growth drivers, and what truly motivates partners. CHANNEL COMMAND™ approach builds agility, scale, and sustained momentum.
Director SMB Business – Microsoft
CHANNEL COMMAND™ is an AI-powered, white-labeled Channel Growth Operating System designed to accelerate partner performance across every tier, region, and level of maturity. Built on proprietary IP and proven in the field with global tech leaders like Microsoft, CHANNEL COMMAND™ combines strategic GTM orchestration, human-led enablement, and automation at scale to deliver full-funnel partner growth. From onboarding to pipeline acceleration, every element is designed for speed, impact, and repeatability.
Today’s partner ecosystems are more complex, fragmented, and under-leveraged than ever before. CHANNEL COMMAND™ addresses the three most persistent barriers to partner growth:
CHANNEL COMMAND™ fixes this, with intelligence, personalization, and proven channel expertise.
Partner Onboarding Journeys mapped to maturity, role, and vertical
Microlearning & Content Personalization to drive skill retention and adoption
AI Nudging Engine that delivers reminders, prompts, and feedback in real time
Gamified Participation that turns performance into momentum
Live Dashboards that show you partner actions, pipeline contribution, and ROI
API-Ready CRM/PRM Integration with Salesforce, HubSpot, and more
In response to Microsoft's need for scalable channel transformation, Pulp Strategy built India’s first AI-powered, IP-backed Channel Transformation Accelerator—Cloud Speed Circuit. Designed as a 60–90–180 day partner growth engine, it redefined enablement with real-time intelligence, automation, and a platform-first approach, driving performance at scale.
View Case Study
To accelerate SMB cloud adoption, Microsoft partnered with Pulp Strategy to launch Season 3 of Cloud Champions 11—a channel-first transformation engine. Built on a 60–90–180 day growth framework, it scaled pipeline, empowered performance, and deepened partner loyalty, engaging 3000+ partners over 3 seasons and winning 4 industry awards.
View Case Study
In response to Microsoft's need for scalable channel transformation, Pulp Strategy built India’s first AI-powered, IP-backed Channel Transformation Accelerator—Cloud Speed Circuit. Designed as a 60–90–180 day partner growth engine, it redefined enablement with real-time intelligence, automation, and a platform-first approach, driving performance at scale.
View Case Study
To accelerate SMB cloud adoption, Microsoft partnered with Pulp Strategy to launch Season 3 of Cloud Champions 11—a channel-first transformation engine. Built on a 60–90–180 day growth framework, it scaled pipeline, empowered performance, and deepened partner loyalty, engaging 3000+ partners over 3 seasons and winning 4 industry awards.
View Case Study
Deployed in under 30 days. Minimal lift for your team. Maximum performance from your partners.
CHANNEL COMMAND™ powers the award-winning Microsoft Cloud Speed Circuit, delivering: - 1000+ partners skilled and activated - 1048 GTM pitches executed - $586K direct pipeline in under 120 days - 80% ecosystem participation - 3X customer add growth
What Success Looks Like - Cohort-wise partner momentum - Full visibility into GTM activation - Reduced time-to-pipeline value - Award-winning results at global scale
| Company Size | Use Case & Value |
|---|---|
| <$20M ISVs | Launch with speed, scale without internal ops |
| $20–100M ISVs | Regional GTM, partner momentum, pipeline push |
| $100M+ Enterprises | Full orchestration, visibility, global scale |
| Feature | CHANNEL COMMAND™ | Traditional PRM / LMS |
|---|---|---|
| Partner Engagement | AI nudging + gamification | Static dashboards, manual follow-up |
| Personalization | Tier- and role-based journeys | One-size-fits-all content |
| Pipeline Visibility | Real-time dashboards and alerts | Limited or delayed insights |
| Execution Support | Co-branded campaigns + Surge Days | Typically self-serve only |
| Scalability | 100+ languages, white-labeled deployment | Basic global support |
| Integration Readiness | CRM/PRM/API ready | Often siloed or rigid |
Book a demo or speak to our channel transformation experts today. We’ll show you measurable partner momentum, in 90 days or less.
What exactly is CHANNEL COMMAND™?
+-How does it differ from traditional PRMs or LMS tools?
+-Is this a campaign or a software platform?
+-How fast can I deploy it across my channel ecosystem?
+-Can I customize the platform for my brand and partners?
+-How does the AI layer work?
+-Will this integrate with our CRM or PRM?
+-How do you handle data privacy and compliance?
+-Who manages execution, our team or yours?
+-What kind of partners is this ideal for?
+-Can I pilot CHANNEL COMMAND™ before full rollout?
+-What results can I expect in the first 90 days?
+-Can it support global rollouts and regional nuances?
+-Will partners adopt it easily?
+-What kind of reporting and insights do I get?
+-What happens after the first 90 days?
+-Does this replace my existing channel tech stack?
+-How do I know CHANNEL COMMAND™ is proven?
+-What kind of support is included post-launch?
+-Will this page and system show up in AI search (Gemini, ChatGPT, etc.)?
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