India’s Only AI Powered, IP-Backed Channel Transformation Accelerator

Proven with Microsoft. Delivered through frameworks, IP & execution.

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  • Ready to Accelerate Your Channel with CHANNEL COMMAND™ ?

    We build and activate IP-backed, AI-powered partner programs that scale with automation-ready frameworks and measurable outcomes.

    • Get a playbook used by us for global enterprises
    • Customized for your ecosystem
    • Packed with reusable assets and intelligent systems.

    Get the same playbook used by global enterprises, powered by CHANNEL COMMAND™.

    Who is CHANNEL COMMAND™ for?

    • OEMs running complex channel programs
    • SaaS and Cloud platform brands with alliances
    • Infra-tech and enterprise players building GTM engines
    • Tech-driven brands looking for a perfect pitch culture in their channel

    • Book a Discovery Call







    quotes

    Director SMB Business – Microsoft

    "CHANNEL COMMAND™ by Pulp Strategy improved partner engagement for us. Focused on year-over-year growth, it combined innovation, structure, and motivation to energize our ecosystem. From enablement to execution, the impact was clear, accelerated GTM readiness, deeper skilling, and measurable pipeline growth. The team understands the channel ecosystem, its gaps, growth drivers, and what truly motivates partners. CHANNEL COMMAND™’s approach builds agility, scale, and sustained momentum."

    The Partner Ecosystem Advantage

    Growth in B2B comes from the ability to reach your customers through partners and resellers. A partner GTM program reduces CAC and increases velocity of revenue by combining field activation, MDFs, campaigns, and in-market incentives. Pulp Strategy’s CHANNEL COMMAND™ is structured to deliver market access, category storytelling, and field-level adoption through local partner ecosystems in India and the APAC region.

    We work with OEMs, platforms, ISVs, and tech-led enterprises to transform their channel presence and partner marketing ecosystem into a powerful growth engine. Our strength lies in execution. Our frameworks, onboarding content, campaign support, and partner performance systems have delivered measurable results for large enterprises like Microsoft, Dell, Western Digital, Tata, and more.

    the deployment

    CHANNEL COMMAND™ doesn’t sell campaigns. It builds ecosystems.

    CHANNEL COMMAND™’s 5E Model for Channel Success

    • Educate

      Educate

      Train and onboard your partners, sellers, and distributors with structured content. Drive readiness in tools, positioning, and business outcomes.

    • Enable

      Enable

      Build channel tools, partner playbooks, solution positioning, pitch decks, and WhatsApp training kits that reduce dependency on manual training.

    • Engage

      Engage

      Create high-performance, co-branded partner campaigns that build visibility, generate leads, and enable regional customer connect programs.

    • Empower

      Empower

      Launch partner loyalty, incentive, and referral frameworks to drive quarterly performance and partner growth

    • Execute

      Execute

      Set up dashboards and execution teams to deploy your channel program with scale, campaign planning, and monitoring built in.

    Scalable Channel Execution

    Our execution strength spans India & Asia with multilingual field support, digital-first implementation, and a focus on tools that scale your partner presence without overhead.

    CHANNEL COMMAND™ Activates:

    • Partner GTM programs for OEMs and SaaS brands
    • Reseller onboarding, loyalty and channel tools
    • In-region activation, co-branded campaigns, and demand gen kits
    • WhatsApp training bots, pitch decks, and partner LMS
    • Data dashboards and regional insight mapping

    Partner Program IP and Infrastructure

    • 5E Partner Framework (proven with Microsoft)
    • Channel-in-a-box toolkits with onboarding and activation assets
    • 6-week build cycles and enterprise-grade quality controls
    • Execution with quarterly dashboards, KPIs, and call notes
    • Field team support across India, ASEAN, and GCC regions
    • Leadership access, QBRs, and strategic consulting baked in

    CHANNEL COMMAND™ Advantage

    • Communication systems designed for repeatability, performance, and scale
    • AI-powered channel infrastructure to automate onboarding, feedback loops, and updates
    • IP-backed toolkits for field readiness, co-branded campaigns, partner storytelling, and local adoption
    • Training + GTM kits tailored to platform architecture, business objectives, and field execution
    • Execution-grade quality control, multilingual localization, and scale-readiness baked in
    Real Use Cases

    Whether you are launching a new channel, expanding an existing one, or trying to drive partner growth, our CHANNEL COMMAND™ is designed to integrate into your brand and deliver clear results. Let’s build a partner engine that drives pipeline, not just visibility.

    Microsoft Cloud Champions 11

    Microsoft India aimed to deepen partner connections and accelerate SMB cloud adoption following the pandemic. The Cloud Champions 11 program featured our IP led Platform driving masterclasses, sales surge campaigns, gamification, and influencer-led engagement. Execution spanned a digital launch, LinkedIn/email-led momentum, training kits, and recognition frameworks.

    Outcome: Massive partner participation, considerable pipeline growth, increased loyalty, Industry awards, and internal recognition at Microsoft as a model channel GTM success story.

    India’s only AI-powered, IP-led Channel GTM Accelerator

    Now is the time to mobilize your channel partner ecosystem

    Built for OEMs, ISVs & Tech-first Enterprises

    Book a 30-Min Discovery Call