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Author: Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated January 2026…
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Executive Overview As…
Author: Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated December 2025 …
Author: Ambika Sharma, Founder and Chief Strategist Pulp Strategy Updated November 2025 …
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated November 2025 …
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated October 2025 …
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated October 2025…
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated October 2025…
By Ambika Sharma, Founder and Chief Strategist, Pulp Strategy Updated September 2025…
By Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Updated September 2025…
By Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Updated September 2025…
By Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Updated September 2025…
by Ambika Sharma - A new playbook for CMOs in the AI…
By Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Updated August 2025…
By Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Updated August 2025…
In 2025, most CMOs still review SEO dashboards with a sense of…
Imagine this: You’re a CMO reviewing your marketing dashboard. Your brand ranks…
By Pulp Strategy Note: This article is designed not only to inform…
AI Is Now the Gatekeeper of Your Brand’s Visibility In 2023, ChatGPT…
By Ambika Sharma, Chief Strategist, Pulp Strategy The Game Has Changed, Has…
By Ambika Sharma, Founder & Chief Strategist, Pulp Strategy B2B marketing has…
In 2025, channel marketing isn’t just about kits, discounts, and one-size-fits-all co-branding.…
In an age where digital privacy is under a microscope and third,…
In a world obsessed with automation, CMOs are rightly asking: can technology…
In a world where attention spans have been compressed to milliseconds, it's…
In today’s digital-first world, the modern CMO wears many hats—but the most…
In a world of infinite scroll, your content strategy is either a…
In a world where scrolls are faster than decisions and attention spans…
For years, marketing has been obsessed with performance metrics. Clicks, conversions, CPA,…
Once upon a time, posting consistently on social media was enough to…
For years, Indian brands have leaned heavily on paid media—investing crores in…
"Honesty is the best policy." This phrase, often cited as a moral…
A decade ago, brands relied on ad agencies, film studios, and high-budget…
The Paid Ad Playbook is Broken—What’s Next?Imagine spending millions on digital ads,…
Let’s face it—we live in an attention economy where consumer focus is…
Let’s be honest marketing today is a battle for attention. Consumers are…
Imagine this: A shopper begins their journey by browsing an online store,…
The scenario today: A shopper clicks "buy" not just for convenience but…
Imagine this: A brand’s marketing team meticulously crafts a campaign, only to…
Imagine this: A consumer picks up a product not just because they…
In today’s hyper-digital landscape, MarTech is no longer just a set of…
Let’s face it, if Santa Claus wasn’t a mythological figure, he’d be…
Marketing automation has revolutionized how businesses engage with their customers. From targeted…
Imagine launching a product that achieves $250 million in global sales in…
When Netflix turned the boxing ring into a global marketing phenomenon, it…
So, you think your brand’s got it all figured out? Not so…
In today’s rapidly evolving digital landscape, few campaigns have captured global attention…
The digital marketing landscape is constantly evolving, and CMOs today face the…
As World Sustainability Day approaches, the call for businesses to take meaningful…
Ratan Tata, the understated titan behind the Tata Group’s global ascendancy, was…
Imagine Ravan, the powerful king of Lanka, as a brand—dominant, widely respected,…
In an era of rapid consumer change, brands must be agile to…
Building trust has never been more complex. As consumers become increasingly cautious…
In today’s hyper-connected landscape, customer experience (CX) is no longer a differentiator;…
Unlock your brand’s hidden growth potential with CX benchmarking—leverage competitor feedback and…
Tired of your content getting lost in the digital noise? With every…
Think of it as your go-to $9.7 billion manifesto for marketing success,…
What if your brand's voice could echo across diverse audiences, resonating with…
Unlocking the full potential of APAC's dynamic markets requires more than just…
The cookie will crumble but the axe is not falling just yet.…
Gen Z shops in the Metaverse, grandma orders with voice commands. Digital…
Picture a scenario where your marketing message not only reaches your audience…
Indian advertising is on the cusp of a significant transformation with the…
Features, Facts, Flop?Why your brand needs a story, along with a spec…
Scrolling. Scrolling. Scrolling. : How do you make your brand stand out…
Content that resonates, educates, and ultimately, converts. But where do you start?…
Are consumers truly swayed by brands simply taking a stance on social…
Traditional marketing tactics are proving ineffective, with campaigns bringing limited impact. Guess…
The demise of third-party cookies is upon us. But it's not a…
Did you know that going green isn't just good for the planet,…
Can CMOs become rockstars in the digital age, crafting coherence of experiences…
We understand the constant struggle to cut through the noise and reach…
Silence is deafening. What if you could hear the unfiltered voice of…
Is keeping up with Google's ever-changing search algorithms an additional snack on…
Where privacy rules might make measuring success trickier, are you ready to…
Leveraging multichannel strategies can enhance engagement, but it often falls short of…
Can a mindfully crafted story become a problem-solver? Is trust the new…
Engage your audience in seconds, learn how short-form video is redefining the…
Are you "friends" with your ideal clients? Or just following along like…
B2B buyers, are you leading them down the garden path or the…
Remember the self-driving car revolution promised just around the corner? Yeah, AI…
Think about the most powerful purchase you've ever made. Was it something…
How to Seamlessly Merge Marketing Strategies After a Merger? Imagine the thrill…
Beyond Beaches: How EaseMyTrip ran with BOLD and Nationalistic as a Marketing…
Shape your marketing strategies with the power of UI/UX design and unlock…
As we stand on the cliff of 2024, CMOs and marketing leaders…
Marketing heads and CMOs, you are no strangers to the challenges of…
Are you stuck in the ad-skip era while Gen Z devours Shorts?…
In the rapidly evolving landscape of 2024, today's Chief Marketing Officer (CMO)…
At the intersection of innovation and inclusivity lies the future of digital…
In this ever-revolutionizing digital content industry, the quest to transform content seems…
Imagine a world where the boundaries between the digital realm and reality…
Once upon a time, not so long ago, the world of marketing…
In the ever-evolving landscape of marketing, CMOs face a daunting challenge: how…
Can technology and products serve as vehicles for personal identity and expression?…
Do you believe nostalgia plays a significant role in marketing? Is nostalgia…
The Bharat Mandapam International Exhibition and Convention Centre at Pragati Maidan, New…
Are you looking forward to establishing an emotional connection with your target…
In the fast-paced world of marketing, where every click, impression, and conversion…
Virtual influencers and AI brand mascots are reshaping the marketing landscape by…
Will your brand's voice resonate effectively in this new era of search?…
Is it true that the ability to deliver personalized and relevant content…
Did you know that beyond the metrics you can easily track, lies…
In the dynamic world of digital marketing, where every click, scroll, and…
With Twitter set to be renamed as ‘X’, the rebranding is raising…
AI is a powerful tool that can help brands to improve their…
As a Chief Marketing Officer (CMO), it is crucial to stay ahead…
Agile marketing offers businesses a structured system to swiftly and efficiently adapt…
The shift towards voice-based interactions has significant implications for businesses, as optimizing…
How customizing content can improve engagement and increase customer loyalty? Personalization has…
ASCI's guidelines serve as a valuable framework for advertisers to ensure ethical…
The automotive industry in India is experiencing a rapid digital transformation, and…
Starting a business from scratch can be a daunting task, especially when…
The future of marketing is full of exciting possibilities. As technology continues…
A buyer persona is a fictionalized profile or description of someone who…
OTT advertising offers a range of benefits for marketers. By following best…
As the largest and most diverse generation in the workforce today, millennials…
As we enter 2023, the world of B2C marketing is poised for…
With 2023 already here, it is clear that B2B marketers must stay…
The new year is a time of hope and change, so what…
The key to an effective integrated social media strategy is understanding your…
The holidays are a time when businesses can shine and stand out…
With the rapid advancement of digital technology, the Indian MarCom industry is…
The Blue Ocean Strategy is a great way to find new markets…
As 2022 is coming to an end, it's time for businesses to…
If you're looking for a way to increase efficiency and ROI while…
Customfit.ai, a robust, no-code website personalisation platform for marketers, in its effort…
In order to stay ahead of the competition and increase sales, FMCG…
There are many advantages of incorporating meme marketing in your marketing strategy.…
If your e-commerce brand is struggling with optimizing your digital marketing, bringing…
By investing in digital transformation, businesses can keep up with the pace…
Experiential marketing is all about creating an immersive, hands-on experience that allows…
A data-driven marketing strategy relies on data and analytics to drive decisions.…
In today's data-driven world, performance branding is essential for any organization that…
SaaS marketing is always changing and evolving. What works today may not…
It is important to understand that the metaverse is a great way…
As the world increasingly moves online, so too does marketing. And in…
Podcasts are an excellent way to connect with potential customers and promote…
Digital marketing is expected to play a big role in the future…
Employee advocacy helps to build credibility for a company. When potential customers…
Healthcare marketing is an important tool for any organisation that wants to…
Closed-loop marketing can provide valuable insights into which marketing tactics are working…
Creating content around trending topics has relatively low risk with potentially high…
If you're a marketer, you know that it's important to keep your…
The goal of community marketing is to create a space where people…
Third-party cookie tracking will end in 2023, disrupting the entire marketing and…
With all the hype over new channels, why is email marketing -…
Behavioral targeting has become increasingly popular in recent years as a way…
Word of mouth marketing is one of the most powerful marketing tools…
There are many different types of marketing automation tools available on the…
Visual storytelling is a powerful marketing strategy for brands to connect with…
A new brand or an already established brand that wants to increase…
Technology is evolving at a rapid pace and brands need to be…
An omni-channel customer experience is the foundation of today’s marketing strategies and…
A data-driven approach is the foundation of today’s marketing strategies and is…
Metaverse marketing is allowing brands to upscale creativity and reach their target…
Influencer marketing has been around for quite some time now and we…
Excerpt - Personalisation will be the most important factor in marketing success.…
Since the first products were offered online in the 1990s, a lot…
As technology around us evolves, constantly transforming marketing has become crucial. While…
The Metaverse is today's hottest discussion in the online world, but what…
During the pandemic, the ways we interact with customers and the technologies…
You've probably heard about the cookie-free future by now. Third-party cookies, an…
For the past decade, marketers have been experimenting in the digital environment…
The science of B2B marketing strategies is constantly changing. Selling has become…
Instagram is not just a photo-sharing platform anymore. Instead, it has evolved…
The world of digital marketing is transforming at an unprecedented pace. Owing…
Videos are the new ‘poison’ for new age consumers. In a digital…
World of B2B marketing strategy is everchanging. Marketers need to adapt to…
Marketing professionals are always looking for new and creative ways to stand…
Marketing is thinking beyond money. When you start designing your marketing strategy…
“Brand is the holistic sum of customer’s experiences, composed of visual, tonal…
Pulp Strategy has bagged the digital mandate of Jagajit Industries. The account…
Video content marketing is a valuable strategy to help B2B enterprises become…
Creating a convenient B2B customer experience is not an option anymore, it’s…
It is the right time to stir the digital transformation cauldron and…
In this digital world, orthodox marketing techniques are not enough for accelerating…
Brand marketing has evolved from inserts, small print ads and banners to…
The evolution of digital marketing has always been on the lines of…
Dürr India assigned its digital mandate to Pulp Strategy. As a part…
Content is an indispensable part of any marketing collateral for businesses across…
Strong Disruptive Marketing Strategy – sounds like an oxymoron, correct? Well, interestingly,…
Well begun is half done! Whenever you start something new, there are…
Mobiles have become a part of our daily lives. It has become…
A content strategy in simple terms is nothing but planning, creation, delivery,…
The Covid-19 pandemic has changed a lot of things for businesses. Consumer…
Businesses today are increasingly investing in digital infrastructure to cut costs, enhance…
No one knows what their future holds. The current pandemic was unexpected,…
With the current demand predominantly governed by tech-savvy and smartphone-dependent consumers, more…
Personalization when implemented correctly, enables brand messaging to break through the cluttered…
Covid 19 has had a devastating impact on most businesses, marketing plans…
What is Video Marketing? What's better than a thousand words? A million.…
What Is Social Media Marketing? Social media marketing uses social platforms to…
What is Brand Activation in Marketing? Brand activation is a new marketing…
What is Brand Marketing? Brand marketing is a way to promote your…
In today's digital age, Content Marketing is a powerful tool for any…
It is rightly said that the toughest of times brings the best…
What is Content Marketing Strategy, and why do you need it? In…
"A journey of a thousand miles begins with a single step", as…
A user-friendly UI and valuable content, while they are necessary, are unfortunately…
As social media platforms become increasingly cluttered, it is imperative for brands…
Marketing successfully to Gen Z, a generation with a huge disposable income,…
Baffled about not being noticed by the audience that matters on Instagram,…
In today's time, it is pretty easy to stay connected with each…
2020 will always remain an unforgettable year in every sense of the…
When developing a brand manual, the natural tendency is to concentrate solely…
With people's attention spans becoming shorter, moment marketing has come of age.…
The world has transformed since the Covid-19 pandemic started at the beginning…
Influencer marketing is a kind of social media marketing in which businesses…
Today the world has become a small place. All the information that…
Mobile web searches far outstrip those made on desktops for a while…
The world economy is gradually gaining momentum after the lockdowns and business…
Your content marketing strategy is essentially your "why." It explains why you're…
The degrees of separation between two individuals globally are now down to…
“The heart and soul of a company is creativity and innovation.” -Robert…
The only way to consistently grow in B2B is to be better…
India is home to one of the world's youngest populations. About 2/3…
YouTube has become one of the most influential digital advertising platforms for…
Even if you have got a lead, it would not necessarily turn…
Ever since the global pandemic COVID-19 hit the global economy, businesses started…
Whether it is an app or a website, UX or User Experience…
B2B marketing very often comes to a halt at the lead generation…
When the COVID-19 pandemic hit the world in the first quarter of…
The importance of Search Engine Optimization or SEO is growing leaps and…
Increasing smartphone usage and lowering data and broadband charges are bringing millions…
The Covid-19 pandemic and its multifaceted impacts on the business have resulted…
The Healthcare sector is witnessing a paradigm shift with the advent of…
The COVID-19 pandemic has brought a paradigm shift in the way the…
Avon, a 130-year old brand, has always stood with beauty with a…
In the last decade or so, digital technologies have created an ecosystem…
Business today is not a set of quintessential rules and practices but…
The ambiguity and uproar triggered by the Covid-19 pandemic made a severe…
Marketing is all about who’s talking about you. You want to talk…
In the information age, every single marketing collateral is vulnerable to being…
Introduction Social media is the most volatile and vibrant of all customer…
Social media has permeated every aspect of our lives; exponentially so since…
We all have come across the term “Internet Troll” or “Social Media Troll”. A social…
Short on your budget to create an impactful campaign for your brand…
Over the years, technology has evolved and along with it so is…
One thing that 2020 taught us was that Digital Media has transformed…
Looking back, 2020 was a challenging year for many businesses across the…
Earlier it was unthinkable that brands can directly connect with their consumers,…
The advent of social media has changed the way brands do their…
It all started with a simple search on Google where the vast…
The online video sharing platform, YouTube has over 2 billion users, of…
It all started with the arrival of the internet. The transformation took…
In today's digital landscape, people heavily rely on their mobile devices for…
Here's the thing: If a brand doesn't understand the psychology of selling,…
Product descriptions are meant to convince a brand's customers to buy their…
Today, the term eCommerce is no longer a phenomenon. In fact, it's…
Generating leads on Facebook is a big part of why many brands…
The digital revolution has empowered today's consumers. With competition on the rise…
What is Social Media Marketing? Social Media Marketing is a form of online…
Apps have completely revolutionized the way brands interact with their consumers. Today,…
Collectively,we send millions of emails every year. And brands only contribute to…
Content Marketing is a hot topic. However, most brands struggle to utilize it…
A fundamental principle for brands to follow when it comes to content…
Consumer Direct Marketing (CDM) is a form of marketing in which the…
Understanding Content Marketing One way to understand Content Marketing is that it's…
What is a Marketing Funnel? A Marketing Funnel is a way to…
A brand is essentially defined by the place it holds in the…
Social media is an essential piece of any business marketing strategy. Social…
Content consumption has come a long way since its heydays. Today's internet…
Covid-19 has drastically impacted the retail industry, driving a massive shift from…
The ongoing pandemic has wreaked havoc across the world. As stay-at-home orders…
Think about why you keep going back to a particular brand repeatedly?…
In response to economic changes brought about by COVID-19, a lot of…
It's no surprise that the marketing world is in the midst of…
All relationships have an emotional component. That holds true even for the…
Creativity is something every brand strives for. Yet there’s never been such…
Have you cancelled or postponed your annual employee conference? Have your monthly…
Since its inception in 2010, Instagram has been transforming the world of…
The COVID-19 pandemic has led to a radical shift in consumer behaviour.…
Social media platforms are being used by brands to inform and engage…
The Content Marketing landscape is an ever-changing one. It is always transforming…
The lockdown has brought with it a massive shift in the way…
WhatsApp is one of the most widely used messaging platforms in India.…
Marked by significant shifts in consumer behaviour and the buyer journey, the…
The need for social distancing in the post-lockdown world has made going…
The COVID-19 pandemic has changed the business landscape completely. Consumer behaviour has…
The COVID-19 pandemic has impacted the lives and livelihoods of billions of…
Video consumption is now at an all-time high and growing leaps and…
As the country-wide lockdown gradually ends, brands are staring at a bleak…
With a pandemic to fight and an unlocked lockdown to live, everyone…
As businesses open up after the lockdown, they find themselves in a…
As the Indian economy opens up after more than two months of…
The COVID-19 pandemic has changed the way we conduct business forever. With…
Today’s B2B consumers have ample information at their disposal to make informed…
The way COVID-19 pandemic has changed the world of business in the…
The COVID-19 pandemic has changed the world of business in a span…
The current COVID-19 situation is the first experience for most of us…
Covid-19 is a black swan event, a human tragedy with a long-term…
2 weeks into lockdown, life has come to a standstill, well business…
A week into the lockdown and life has turned on its head…
Imagine a world without technology. No, actually scratch that, imagine a world…
All aboard the chatbot! Well actually wait and take a step back.…
The world is a global village, driven by the needs and expectations…
The role of video in marketing is growing leaps and bounds. It…
Object scan is one of the leading technologies that is increasingly being…
In today’s globalized business environment, brands are faced with increased competition. With…
Leverage visual programming to create memorable marketing experiences Consumers interact with brands…
LinkedIn has come a long way since its inception. From a professional…
Increased globalization has enabled brands from any part of the world to…
As web banners enable marketers to reach the target consumers based on…
Mobile marketing has become an integral part of successful digital marketing strategies…
For the planning phase of a new entrepreneur project or start-up’s, MVP…
Augmented reality (AR) is best described by a real-time merger of virtual…
"Designing a product is designing a relationship". - Steve Rogers, Head of…
The Indian economy is passing through a rough phase. There is a…
“You've got to start with the customer experience and work back toward…
When traditional mass marketing started losing steam, marketers felt the need to…
Doc Searls & David Weinberger Co-authors, The Cluetrain Manifestos ‘Listening' has always…
Data and creativity are two major aspects of marketing and there is…
Video marketing, over the last few years, has changed the face of…
Marketing without datais like driving with your eyes closed - Dan Zarella…
The advent of smartphones with high-resolution cameras about a decade ago resulted…
Integrated marketing involves implementing a multi-channel marketing strategy to deliver a consistent…
AI applications can go a long way in transforming various aspects of…
Embedding third-party content using IFrame could be a great way to enhance…
By employing Python as a programming language, marketers can now reach and…
Google’s Mobile-first Indexing is a gamechanger in every sense of the word.…
Making a great movie isn’t enough in today’s business environment, wherein several…
In the two decades, as brands started going digital, they realized the…
India’s rapid growth fuelled by growing economic liberalization is creating a new…
The oldest form of marketing was word of mouth and with the…
AI is offering customer experience that we have never seen before. Personalised…
Communication has always been an integral part of any industry. Entering the…
“By 2020, 85% of customer interactions will be managed without a human”…
In the world of advertising, Rich Media Advertising is building a niche…
Why lead nurturing? According to a research done by Gleanster, nearly 50%…
Today, the millennials have learned not to trust brand communication and rely…
Welcome to the information overload age. Here every day a new brand…
Cricket is a religion in India. Anything and everything related to cricket…
The challenge When you are a brand as big, as smart and…
Why build a case for video series when video, as a format,…
Chatbots are programs that are built to automatically engage with received messages.…
The nature of evolution is disrupting the current order of things and…
The world of digital media is constantly changing, every year we see…
While the health supplement market in India is expected to grow by…
Imagine you are on a date. You are having an amazing time.…
A new sensation, Augmented Reality (AR) is taking the Marketingville by storm…
In the information overload age, the one challenge that every brand faces…
E-commerce can prove to be a brutal space where competitors are always…
Welcome the new e-commerce platform on the block, say hello to Instagram!…
It's raining business! A perfect time to indulge in some delicious LinkedIn…
Today, businesses are evolving. They are not only expanding and diversifying their…
Talking of Lead Nurturing, have you ever wondered how it is just…
What will the verdict be? Tired of being exploited over the last…
We all love brands who love to experiment. Our partnership with Philips…
3 fatal mistakes that can put you at risk If you think…
Of the many ingredients that make effective marketing campaigns, which is the…
While mostly marketing is all about creating opportunities, well, social listening can…
2 years ago, a brand with a vision to build strong community…
Here are 6 reasons why After the big decision of taking your…
Presenting brands with infinite opportunities, the baby care segment in India is…
As the marketing landscape has changed, videos are definitely dominating digital content consumption…
I have a lot of respect for Clients who have time. Take…
The marketing initiatives conducted in a particular residential area had been yielding…
With rapidly increasing interconnectivity all across the globe, the world is shrinking…
Last year, a story became quite popular on the internet which said…
Predictions fuel humanity. Having a fair idea of our action’s consequences helps…
At the dawn of the digital era, a fair looking website and…
At its core, viral marketing is simply the "spread of an idea"…
Amidst the constant debate around choosing the better between online and offline…
“Perfect execution on poor strategy will not result in good ROI.” —…
According to a recent report, content marketing costs 62% less than traditional…
According to reports, adding a video ad to a product description increases…
Much has been said about what to write on social media platforms, but…
(Prepare to be surprised!) As businesses grow digitally, apps are becoming more…
Technology will advance after every 18 months – Moore’s Law It’s the…
Famous brands are dime a dozen. But being a ‘consumer favorite’ takes…
Gone are the days of going to a store, selecting an item…
… and how to get it right A while ago, I was…
The depths of Video marketing “Hey bud, saw that brilliant Youtube…
Gone are the days when a popular celebrity posed with a bottle…
- When was the last time you felt the moisture cooling your…
Valentine’s Day- a day allotted for PDA (public-display-of-affection) and SDA (guesses?)—when social…
'Your brand is what people say about you when you’re not in…
How Philips solved a problem you didn't know you had Alen: Honey,…
Storytelling is not a new concept. Brands have been telling stories for…
When was the last time you Google-d a term that seem to…
College, they say, is the reward for surviving high school. How true!…
The building of India’s first online biking tribe Scorching sun . Roaring…
Philips picked up a taboo topic and let the content start the…
In 2016, we saw content marketing redefine the way brands told their…
LIT The state of being so intoxicated (regardless of the intoxicating agent)…
You may be trying to harness the power of social media for…
Before we know it, 2016 will be gone and 2017 will be…
“Marketers who want to stand the test of time must start harnessing…
"The best minds of my generation are thinking about how to make…
When you float emails to your potential customers, it is integral that…
When was the last time you went through a lengthy promotional e-mail…
The day begins with you stalking your high school crush, selecting the…
A team that works together, plays together, creates together, stays together. When…
Web sites, applications and organisations which majorly function out of the internet…
Imagine a throne wrought in iron, a seat from which seven kingdoms…
Everyone has a story to tell. Be it a human, brand, product…
Social media platforms have spearheaded an era of revolution for business houses.…
The medium of data consumption has changed with the passage of time.…
Albert Pike, a writer, soldier and a freemason once said, “What we…
Robert Rose, an author, speaker and a senior contributing analyst once said,…
Oscar Wilde once said, “The best way to resist temptation is to…
Online reputation management forms the lynchpin of every brand and business that…
Social media had been the trendsetter for business organisations, in 2015, as…
The world’s gone online and so has everything in and around it.…
Whether you are a small business setup that is just starting out,…
Proper communication and interaction with the target audience is critical to any…
Social media platforms are an excellent means of reaching a wide variety…
The size of your business does not matter anymore these days. Whether…
Content sharing is the primary objective of social media. With the number…
As a digital marketer, if youngsters are your primary audience and they…
It took four decades for the world to move from audio cassettes…
While many marketers are not impressed with ‘Quality Content’, Google surely is.…
Unlike pages, Facebook groups witness much higher user engagement. The group members…
The dot com bust was the big bang of the digital universe!…
Peer-to-peer marketing helps brands tap their users’ social networks to boost salience…
Social Media is the king of digital marketing in the current scenario.…
Engaging your consumers with great content has to be a well thought…
Social media marketing is not just a buzzword anymore, it has become…
In this world of information overload, the future of reaching your consumers…
Marketers are shifting their digital priorities to social and mobile channels in…
The digital era has changed the way people consume content and with…
Having an intuitive decision making ability in digital is good, but having…
Geo-targeting has always helped marketers reach the right set of target audiences…
A rich client experience is an essential giveaway for every organization that…
In the era, when social media is increasingly becoming a genuine extension…
Effective marketing, paid or unpaid, backs winning brand stories. While, paid marketing…
The love for video amongst consumer is increasing by the day. A…
By popularizing terms like ‘food porn’ and ‘selfie’, Instagram has created a…
B2B Marketing is yet to completely explore and utilize the power of…
75% online users are more likely to scour through negative material available…
You know you need to invest in mobile apps, when the number…
We're making the world go on a rescuing spree! If rescuing cute…
You know the content you have published is good when it drives…
The brand activation of a product through marketing across multiple channels creates…
Is a bad website experience taking away good business from you? A…
All of us know that Facebook has revamped its algorithm to become…
Youth marketing is about building conversations as opposed to delivering messages; it’s…
When starting to develop their brand, many companies spend a lot of…
David and Goliath; one of the biblical stories I love. For those…
How often will kids click on that mobile ad banner? will mothers?…
Background – Ambika Sharma, Managing Director and CEO, Pulp Strategy, was one…
A few academic sessions ago, while conducting a focus group session with…
Pulp Strategy launches new application to give companies an edge in ground…
On a Sunday morning, my 7 year old kid asked me for…
