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Pulp Strategy Communications wins the activation and digital business of Barista Lavazza India

network2media Bureau, 29 Feb 2012

Result Orientation Key To A Successful Marketing Campaign - 3Pulp Strategy Communications has won the mandate for the activation and digital media for the Italian coffee major Lavazza after a multi-agency pitch.Barista Lavazza had called for a pitch a few weeks back and several agencies took part in the process. Pulp Strategy’s Delhi office will handle the account. The agency's mandate includes overseeing the brand's digital and social media strategy, media buying, and planning across all digital and interactive channels. In addition to this strategic planning for activation at retail is also a part of the AOR.