With all the hype over new channels, why is email marketing - a decades-old technology, still one of the most effective marketing strategies? Explore why email marketing still holds importance and some of the best practices to generate leads for your businesses.
A business cannot survive without a consistent flow of customers. This is one of the prime reasons that marketers employ effective lead generation techniques to boost their customer base and push sales. This article will take you through some of the top ways in which you can bring in more customers in a timely and cost-effective manner. While email marketing may not get the desired attention compared to newer marketing channels, it's still a great way for you to generate leads and convert more prospects for your business.
Email Marketing Lead Generation - What is it?
Email marketing lead generation is a process of using email to generate and cultivate leads. The goal is to get potential customers interested in your product or service so that they will provide their contact information, typically through a form on your website. From there, you can nurture the relationship by sending additional emails with valuable content until the lead is ready to buy. Email marketing lead generation can be an extremely effective way to grow your business, but it takes time and effort to get the most out of it.
Email Marketing Lead Generation - Why is it important?
If you're running a business, lead generation is essential to your success. By definition, lead generation is the process of generating leads, or potential customers, for your business.
There are several ways to generate leads, including online advertising, direct mail campaigns, and cold calling. But regardless of how you generate leads, the goal is always the same: to get potential customers interested in your product or service.
The benefits of having a lead generation strategy are numerous. First, it can help you to reach a larger audience with your marketing efforts. Second, it can help you to target potential customers more effectively. And third, it can help you to save time and money by automating the lead generation process.
As per research, over 48% of marketers believe that email marketing is the most effective strategy for generating leads online.
Email Marketing Lead Generation - Best Practices
Now that we have set the context for the importance of an email marketing lead generation strategy for your business, let's look at some of the top practices to attract new sales leads -
⦁ Use a strong subject line
⦁ Keep your message short and to the point
⦁ Personalize your email
⦁ Include a strong Call-To-Action
⦁ Offer Valuable Content
⦁ Timing is everything
⦁ Avoid spammy words and phrases
⦁ Target your audience
⦁ A/B test your email campaigns
⦁ Leverage social media
⦁ Use email analytics to improve your results
Use a Strong Subject Line
A great subject line is a key to getting your email opened. Use elements like bold, italic font, and emojis to capture the attention of your audience and draw their gaze to the subject line. Make sure it is clear, concise, and speaks to the needs of your target audience.
Keep Your Message Short and to the Point
No one wants to read a long, rambling email. Keep your message focused and to the point to avoid losing your reader’s attention.
Personalize Your Email
Adding a personal touch to your email can make a big impression. Include the recipient’s name in the subject line or body of the email to show that you’re not just sending out a generic message.
Include a Strong Call-To-Action
Make it easy for your readers to take the next step with a clear and concise call to action. Tell them what you want them to do, and make it easy for them to do it. Incorporating an element of excitement, urgency or mystery will make your CTA all the more effective.
Offer Valuable Content
Give your readers a reason to open your email with content that is valuable. Whether it’s a discount, free shipping, or exclusive access to content, make sure there’s something in it for them. Always prioritize value over all else. To accomplish valuable content, find your audience’s major pain points and create intent-based content around them.
Timing is Everything
The timing of your email can be just as important as the content. Send your email at a time when your readers are likely to be in their inboxes and ready to engage.
Avoid Spammy Words and Phrases
Using spammy words and phrases in your email will not only turn off your readers but could also trigger spam filters. Avoid using terms like “free”, “win”, or “click here” to stay out of the spam folder.
Target Your Audience
Make sure you’re sending your email to the right people with targeted content that appeals to their specific needs and interests.
Leverage Social Media
There are over 3.2 billion social media users across the world, which makes it one of the best platforms to gain leads. Use social media to drive leads by promoting your offerings, lead magnet, or running paid ads. There are two benefits of social media - not only do you get email leads, but you also gain followers on social platforms.
Use Email Analytics to Improve Your Results
Keep track of your open rates, click-through rates, and other metrics to see how your email campaigns are performing. Use this data to make adjustments and improve your results over time.
While there are plenty of new-age tools at a marketer's disposal that are getting attention these days, email marketing has stood the test of time regarding its influence on your users. This old, reliable, and faithful tool can really ensure you get the most out of your marketing INITIATIVES.
If you are looking to target the right audience and generate leads via email marketing, look no further than Pulp Strategy, one of the best strategic marketing agencies in India.