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    Experiential Marketing

    Scale up your website ranking with 7 SEO hacks

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    A user-friendly UI and valuable content, while they are necessary, are unfortunately insufficient to make your website easily discoverable. Google processes about 63,000 queries every second (almost 5.4 billion searches per day), and it holds 90.46 per cent of the global search engine market share. As a result, the first step is to ensure that your website is both accessible to users and search engine optimized.

    Search engine optimization (SEO) is one of those aspects of any marketing plan that is always important – and constantly evolving. It's tough to stay on top of the latest best practices since search engines algorithm keeps changing from time to time. However, if you're not using keywords that matter to your business because SEO is too time-consuming, you're losing out on a lot of prospective consumers.

    Good SEO, fortunately, does not have to be complicated or time-consuming. Here are 7 tip hacks on making your SEO work as efficient as possible and boost your website ranking.

    1. Focus on your cornerstone content 

    Cornerstone content is your best content. It should be relevant, i.e., it should meet the requirements of your audience and should remain so for a long time. It should be comprehensive and updated regularly as new information becomes available to ensure it is always up to date.  In a nutshell, cornerstone content is the material you want visitors to find when they search for relevant keywords — your website's SEO superheroes. The first step is to ensure that the material is robust and valuable.

    2.Use a program that integrates with Google Analytics to track metrics

    Understanding Google Analytics is the most crucial step you can take to boost your SEO in 2021. Google Analytics is a valuable tool for better understanding your website and making data-driven decisions. Its metrics will help you understand your ranking and your audience, allowing you to design material that is more relevant to them.

    3. Identify low performing pages and refresh them with new and engaging content. 

    Content marketers who create high-ranking content have one thing in common: they provide users with exciting subjects. To come up with new ideas, successful content marketers look to trends and discussions, which means you'll have to review low-performing material at some time. Then, consider new keywords to target once you've identified pages that might benefit from a makeover.

    4. Your content should be created around primary keywords and relevant secondary keywords. 

    Understanding which keywords are most appropriate for your target audience and content type may aid in the development of an SEO content strategy. However, demonstrating a balance between keywords and ordinary language is also vital for Google-friendly writing. This implies that your material should be written in a way that makes sense. Keywords should appear organically in your text, so you don't have to cram them in at the last minute. Identifying semantically similar keywords to your core keyword goal is one method to achieve this.

    5. Diversify your backlink portfolio 

    Even if you follow all the on-page technical SEO guidelines, you won't ensure that your website will appear on Google's top page. Backlinks and if you're getting them from high-authority sites are a significant element of SEO. A diversified backlink portfolio tells Google that your site is authoritative and that you're building links naturally rather than using old black hats or other spam techniques.

    6. Don’t forget to optimize images 

    When it comes to SEO, image optimization is often overlooked. When done correctly, though, it may generate a lot of traffic to your website. 

    There are several advantages to utilizing visual material:

    • Breaks a wall of text
    • Aligns with Google's future vision of visual search
    • Allows visitors to better grasp written content by providing context to your webpage's content

    Visual material like textual information may help with SEO. Image optimization improves your site's exposure while also helping your content rank higher on Google Image Search.

    7. Make sure your site is mobile friendly 

    According to recent surveys, mobile devices account for more than 60% of Google searches. As a result, it's critical to make sure your website is optimized for them. Mobile-friendly websites are rewarded by Google. You should concentrate on creating mobile SEO in the same way that you do with desktop optimization. You can efficiently conduct independent keyword research and comparisons for mobile and desktop devices.

    Search engines are working overtime to rank the billions of websites on the internet due to the fast production and publication of content. Although you won't be able to dramatically increase your SEO rating overnight, these hacks you may make modest modifications to boost your SEO ranking over time. 

      • Posted By
      • The Strategist
      • September 15, 2021

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