By Afaqs | March 26, 2018
Pulp Strategy bags digital and creative mandate for health and nutrition brand Proburst
The agency’s annual mandate includes overseeing the brand’s digital and social media strategy, developing creative content, and creating the brand’s position as a category leader. Pulp Strategy, the digital communications and technology agency has recently won a multi-agency pitch to acquire the digital media and creative mandate for Proburst, the nutritional and dietary supplement brand from Famcare India Pvt. Ltd.
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By ANI News | March 12, 2018
Ambika Sharma becomes sole equity stakeholder of Pulp Strategy
New Delhi[India], Mar 12 (ANI): In a massive top-tier overhaul, the reins of Pulp Strategy on Monday were taken over by its founder and Managing Director, Ambika Sharma. Sharma, the majority stakeholder acquired the balance equity stake of 22 percent for an undisclosed amount from the brand's existing minority shareholder, director, and chief financial officer, Raj Vikram Singh to become the sole equity owner of the multi-award winning full-service marketing agency....
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By The economic times | March 12, 2018
Pulp Strategy founder Ambika Sharma buys out partner’s stake
MUMBAI: Ambika Sharma, the founder of Pulp Strategy, has taken full control of the interactive, digital communications and technology agency by acquiring the remaining 22% equity stake from director and chief financial officer Raj Vikram Singh for an undisclosed amount.....
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By exchange 4 media | March 8, 2018
Pulp Strategy conceptualises Tupperware’s #PressForConfidence campaign for International Women’s Day!
In order to honour the women and their hard work, Tupperware India launched its innovative International Women’s Day campaign, #PressForConfidence, on social media. As part of the campaign, Tupperware asked its audience several important questions on its tipping point, putting in more efforts than required, dealing with hope and despair, etc. The brand then, put forth these questions to their support system, i.e. women who support and motivate them on a daily basis. The participants shared their stories and personal experiences to celebrate the women in their life and #PressForConfidence.....
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By Social Samosa | January 17, 2018
6 Social media creative trends for 2018
Ambika Sharma– Founder & MD, Pulp Strategy Communications shares six trends that will shape up the design and creative world on social media There are about 7.6 billion people all across the globe out of whom around 2.8 billion are on social media. In short, if social media was a country, it would be bigger than India and China – the world’s two most populous nations – put together, while still leaving room for other countries to creep in. This is the eminence that social media today enjoys in modern society......
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By Business Line | January 17, 2018
Start-up hits the road to map biking trails
Trails of India’s platform helps bikers connect with others in the community Ambika Sharma, an avid biker, faced many challenges when she decided to take a 14-day trip from Delhi to Kanyakumari with her father in tow. Connecting with fellow bikers, planning the trip, creating trails, ruling out unhygienic pit stops — the problems seemed insurmountable.....
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By MXM India | August 18, 2017
Philips Avent promotes breast feeding awareness in latest campaign
Philips Avent promotes breast feeding awareness in latest campaign Royal Philips has rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also introducing solutions to prolong breastfeeding as much as possible
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By Yourstory | June 15, 2017
How intelligence-driven and personalised marketing can assist start-ups in improving user experience and driving business growth
Possibilities! In a world full of problems, hardships, and challenges, there simultaneously exists an imperceptible world full of possibilities. It requires a fresh new look at that same set of problems, those inefficiencies that for long went unnoticed, and those challenges which were assumed impossible to overcome. That – a fresh new outlook – was what you had when you came up with the idea for your start-up. It took you time, no doubt, to consolidate your idea, to nurture and grow it, to refine it from a promising idea to a robust business proposition......
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By Exchange4Media | May 23, 2017
Guest Column: Interactive marketing can be up to 12 times more productive.......
Subject teachers of two different sections have a completely different teaching approach. One prefers to interact with her class and create active engagement throughout the lesson........
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By Exchange4Media | April 11, 2017
Open content on digital is an opportunity to improve engagement: Ambika Sharma
Operating in the experiential marketing space, Pulp Strategy Communications has not only built its international presence but also lent its creative expertise to many globally reputed.......
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