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Kids – Influencers of today & consumers of the future

exchange4media, 15 May 2012

kiddoThere was a time when parents used to take their kids shopping. But now times have changed. If figures are anything to go by, it is the children who are now taking parents shopping. As per The Economic Times, the Indian kids’ market is worth Rs 20,000 crore distributed over sectors such as apparel, FMCG, gizmos, media/ entertainment, games, toys, IT, nutrition and food. With the child population of 450 million and another eight million being added each year, India is the youngest country in the world.