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Twitter beats Facebook and Instagram to lead in B2B channel initiatives: Report

The Economic Times Brand Equity, 17 Jul 2017

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75% of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63% and 56% respectively for the same. Twitter, on the other hand, leads the charts when it comes to B2B marketing, garnering 47% marketer acceptance in the non-conventional B2B channel distribution.