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Seven Golds for India at PMAA Dragons of Asia 2012

CampaignIndia, 31 Jul 2012

47 PMAA 2012Indian agencies bagged seven Gold, six Silver and seven Bronze trophies at the Promotion Marketing Awards of Asia (PMAA), or ‘Dragons of Asia’ 2012.  The Gold Dragon winners were Hungama Digital Media Entertainment, DDB Mudramax, Pulp Strategy Communications, JWT, Solutions Integrated Marketing Services, Phase 1 Events and Entertainment and Jagran Solutions.

Pulp Strategy bags three metals at the PMAA awards 2012 for its innovative youth marketing campaigns!

Afaqs, 30 Jul 2012

47 PMAA 2012Pulp Strategy Communications won gold, silver and bronze each at the PMAA Awards, 2012 held at Kuala Lumpur, Malaysia. The gold award was conferred on Pulp in the category 'Best Integrated Communications Campaign' for I Love You Guys (Microsoft Corporation). The same campaign also got them a silver award in the category 'Best Integrated Communications Campaign'. Finally, Learn with Yahoo. New to Net Campaign (Yahoo India) fetched them a bronze in the category 'Best Consumer Activity Generating Short or Long Term Brand Loyalty'.

India wins big at PMAA 2012

Bestmediainfo, 30 Jul 2012

47 PMAA 2012The Promotion Marketing Awards of Asia (PMAA) – ‘The Dragons of Asia’ 2012 took place recently in Kuala Lumpur, Malaysia. The Dragons for the Best in Asia and the Best by Country, are awarded for the most spectacular and innovative campaigns, which best represent the Entrant’s Country, and then across Asia. This year, the awards witnessed the introduction of the Dragons of Malaysia, in partnership with Marketing Magazine, as a plan to recognise more local agencies.

Pulp Strategy bags three metals at the PMAA 2012

Adgully, 28 Jul 2012

47 PMAA 2012Pulp Strategy Communications won gold, silver and bronze each at the PMAA Awards, 2012 held last night (26/04/2012) at Kuala Lumpur, Malaysia. The gold award was conferred on Pulp in the category ‘Best Integrated Communications Campaign’ for I Love You Guys (Microsoft Corporation). The same campaign also got them a silver award in the category ‘Best Integrated Communications Campaign’. Finally, Learn with Yahoo. New to Net Campaign (Yahoo India) fetched them a bronze in the category ‘Best Consumer Activity Generating Short or Long Term Brand Loyalty’.

PMAA Dragons of Asia felicitates Indian agencies

EVENTFAQS Bureau, 27 Jul 2012

48 PMAA 2012The 2012 PMAA Dragons of Asia awards were held on July 26 in Kuala Lumpur, Malaysia. A number of Indian agencies won Gold Dragons at the awards. Pulp Strategy Communications won the Gold Dragon in the Best Integrated Communications Campaign category for its Microsoft Windows Phone campaign, while Hungama Digital Media Entertainment won two Gold Dragons in the Best Innovative Idea or Concept and Best Campaign in India categories for its Maruti Suzuki Cricket Stock Exchange campaign.

Pulp Strategy attains multiple victories at the CMO Asia Awards 2012

Afaqs, 20 Jul 2012

1Pulp Strategy Communications proves its mettle, yet again, by bagging five awards at the CMO Asia Awards, 2012, concluded at a glittering ceremony organized at the Park Royal on Kitchener Road, Singapore. With several shortlisted entries and candidates across various categories, three awards were conferred on Pulp in the category 'Best Marketing Campaign of the Year'.

Experiential Marketing is Pulp Strategy Communications’ Answer to Consumer Outreach Dilemmas

TeamYourStory, 3 Jul 2012

Result Orientation Key To A Successful Marketing Campaign - 6With the changing weather in the marketing industry pointing in the direction of experiential marketing as a necessity, Ambika Sharma, cashing on her years of marketing experience, decided to provide solutions to a host of consumer outreach dilemmas by starting Pulp Strategy Communications.

Our youth, our future Brand Ambassadors: Pulp Strategy\'s Ambika Sharma

Adgully, 7 Jun 2012

Youth Marketing - it's about co creating experiences and not delivering ...1Ambika Sharma, Managing Director & CEO, Pulp Strategy Communications is amongst the senior most professional entrepreneurs who specializes in integrated planning and activation for brands.  She is the face of the modern  brand  activation  industry. A thorough  marketing  professional, she has an enriching  experience  of  more  than  16  years  in  the  industry.

On campus it’s all one big commercial

exchange4media, 1 Jun 2012

CampusA few academic sessions ago, while conducting a focus group session with the budding engineers from one of India’s premier institutes, I was treated to a deluge of marketing jargon explaining why brands want to market to them and it took about five minutes to understand that this group had long since become disillusioned with the bombardment of brands branding their campus.

Kids – Influencers of today & consumers of the future

exchange4media, 15 May 2012

kiddoThere was a time when parents used to take their kids shopping. But now times have changed. If figures are anything to go by, it is the children who are now taking parents shopping. As per The Economic Times, the Indian kids’ market is worth Rs 20,000 crore distributed over sectors such as apparel, FMCG, gizmos, media/ entertainment, games, toys, IT, nutrition and food. With the child population of 450 million and another eight million being added each year, India is the youngest country in the world.