Indian agencies bagged seven Gold, six Silver and seven Bronze trophies at the Promotion Marketing Awards of Asia (PMAA), or ‘Dragons of Asia’ 2012. The Gold Dragon winners were Hungama Digital Media Entertainment, DDB Mudramax, Pulp Strategy Communications, JWT, Solutions Integrated Marketing Services, Phase 1 Events and Entertainment and Jagran Solutions.
Pulp Strategy Communications won gold, silver and bronze each at the PMAA Awards, 2012 held at Kuala Lumpur, Malaysia. The gold award was conferred on Pulp in the category 'Best Integrated Communications Campaign' for I Love You Guys (Microsoft Corporation). The same campaign also got them a silver award in the category 'Best Integrated Communications Campaign'. Finally, Learn with Yahoo. New to Net Campaign (Yahoo India) fetched them a bronze in the category 'Best Consumer Activity Generating Short or Long Term Brand Loyalty'.
The Promotion Marketing Awards of Asia (PMAA) – ‘The Dragons of Asia’ 2012 took place recently in Kuala Lumpur, Malaysia. The Dragons for the Best in Asia and the Best by Country, are awarded for the most spectacular and innovative campaigns, which best represent the Entrant’s Country, and then across Asia. This year, the awards witnessed the introduction of the Dragons of Malaysia, in partnership with Marketing Magazine, as a plan to recognise more local agencies.
Pulp Strategy Communications won gold, silver and bronze each at the PMAA Awards, 2012 held last night (26/04/2012) at Kuala Lumpur, Malaysia. The gold award was conferred on Pulp in the category ‘Best Integrated Communications Campaign’ for I Love You Guys (Microsoft Corporation). The same campaign also got them a silver award in the category ‘Best Integrated Communications Campaign’. Finally, Learn with Yahoo. New to Net Campaign (Yahoo India) fetched them a bronze in the category ‘Best Consumer Activity Generating Short or Long Term Brand Loyalty’.
The 2012 PMAA Dragons of Asia awards were held on July 26 in Kuala Lumpur, Malaysia. A number of Indian agencies won Gold Dragons at the awards. Pulp Strategy Communications won the Gold Dragon in the Best Integrated Communications Campaign category for its Microsoft Windows Phone campaign, while Hungama Digital Media Entertainment won two Gold Dragons in the Best Innovative Idea or Concept and Best Campaign in India categories for its Maruti Suzuki Cricket Stock Exchange campaign.
Pulp Strategy Communications proves its mettle, yet again, by bagging five awards at the CMO Asia Awards, 2012, concluded at a glittering ceremony organized at the Park Royal on Kitchener Road, Singapore. With several shortlisted entries and candidates across various categories, three awards were conferred on Pulp in the category 'Best Marketing Campaign of the Year'.
With the changing weather in the marketing industry pointing in the direction of experiential marketing as a necessity, Ambika Sharma, cashing on her years of marketing experience, decided to provide solutions to a host of consumer outreach dilemmas by starting Pulp Strategy Communications.
Ambika Sharma, Managing Director & CEO, Pulp Strategy Communications is amongst the senior most professional entrepreneurs who specializes in integrated planning and activation for brands. She is the face of the modern brand activation industry. A thorough marketing professional, she has an enriching experience of more than 16 years in the industry.
A few academic sessions ago, while conducting a focus group session with the budding engineers from one of India’s premier institutes, I was treated to a deluge of marketing jargon explaining why brands want to market to them and it took about five minutes to understand that this group had long since become disillusioned with the bombardment of brands branding their campus.
There was a time when parents used to take their kids shopping. But now times have changed. If figures are anything to go by, it is the children who are now taking parents shopping. As per The Economic Times, the Indian kids’ market is worth Rs 20,000 crore distributed over sectors such as apparel, FMCG, gizmos, media/ entertainment, games, toys, IT, nutrition and food. With the child population of 450 million and another eight million being added each year, India is the youngest country in the world.