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    • New Delhi
    • Posted 1 year ago

    Business Strategist /
    Sr Manager Business

    Job Description | Business

    Pulp Strategy is seeking a strategist with minimum 3-5 years of work experience in Strategy, media planning, business impact planning and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

    Reporting of the role

    This role reports to the BD team head,

    3 best things about the job:

    • You get to work on iconic brands with an award-winning team
    • Entrepreneurial environment with high growth opportunities and intellectual freedom.
    • Fun on the job, with an extremely spirited and talented team

    Measures of success –

    In three months, you would have:

    • Complete knowledge of the categories of key targeted industries
    • Present brand, campaign strategies and data driven insights.
    • Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.
    • Able to understand agency and client working style and deliver on his/her day-to-day requirements
    • Independently work on tools needed to build data driven creative campaigns
    • To participate in idea generation sessions

    In six months, you would have:

    • Developed and see at least 3 key strategies being implemented in your key accounts
    • Developed a good client relationship, and trust.
    • Proactively taking initiatives for sharing additional information with team and client
    • Codify learnings and best practices on Digital, across platforms.
    • Identify meaningful trends to bet on, in an increasingly dynamic media landscape

     In 12 months, you would have:

    • Worked on end-to-end award-winning solutions and campaigns
    • Led key client pitches with the business ream leading to additions to the agency client portfolio.
    • Creating strategies along with cross teams and seamlessly integrating digital, on-ground, and branded content for brands.
    • Prepared and submitted award entries.
    • Train and mentor new joinees

    Some of the things we’d like you to do:

    Digital Landscape understanding

    • Strong understanding of the digital platforms– Facebook, AdWords, Programmatic, affiliate, and other platforms
    • Should be well-versed with planning tools like sem rush etc.
    • Awareness of emerging/new technologies that can be leveraged to drive brand salience
    • Comfort and experience with B2B, B2C digital strategy.

    Understanding Client Business

    • The candidate will need to understand the client business and short- and long-term objectives
    • Excellent creative understanding and a keen understanding of creative strategy
    • Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)
    • Understanding the brief and campaign objectives from the client
    • Identify key audiences – sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
    • Working with the delivery teams to ensure there is a holistic pitch developed for each prospect client.

    A Bit About Yourself

    • Experience: 3-5 years in an agency including client advisory
    • candidates from Digital Agency are preferred.
    • The candidate should be good with data management experience, with the ability to translate excel data into powerful PowerPoint representations
    • Strong organizational skills, detail-oriented and capable of multi-tasking
    • Solid understanding of media concepts/terms, creative and budget requirements
    • Solid grasp of digital marketing, especially a deep knowledge of digital media
    • Strong written and verbal communication skills including the desire to progress
    • Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
    • Highly articulate, story-telling capability
    • Self-motivated, proactive, highly organized, and drives for business results with urgency
    • Able to design, implement, and analyze primary consumer research with minimal supervision

    Minimum qualifications:

    • MBA or master’s degree in Marketing
    • 3-5 years’ experience


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