Pulp Strategy is seeking a strategist with minimum 3-5 years of work experience in Strategy, media planning, business impact planning and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

Reporting of the role

This role reports to the BD team head,

3 best things about the job:

• You get to work on iconic brands with an award-winning team
• Entrepreneurial environment with high growth opportunities and intellectual freedom.
• Fun on the job, with an extremely spirited and talented team

Measures of success –

In three months, you would have:

• Complete knowledge of the categories of key targeted industries
• Present brand, campaign strategies and data driven insights.
• Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.
• Able to understand agency and client working style and deliver on his/her day-to-day requirements
• Independently work on tools needed to build data driven creative campaigns
• To participate in idea generation sessions

In six months, you would have:

• Developed and see at least 3 key strategies being implemented in your key accounts
• Developed a good client relationship, and trust.
• Proactively taking initiatives for sharing additional information with team and client
• Codify learnings and best practices on Digital, across platforms.
• Identify meaningful trends to bet on, in an increasingly dynamic media landscape

 In 12 months, you would have:

• Worked on end-to-end award-winning solutions and campaigns
• Led key client pitches with the business ream leading to additions to the agency client portfolio.
• Creating strategies along with cross teams and seamlessly integrating digital, on-ground, and branded content for brands.
• Prepared and submitted award entries.
• Train and mentor new joinees

Some of the things we’d like you to do:

Digital Landscape understanding

• Strong understanding of the digital platforms– Facebook, AdWords, Programmatic, affiliate, and other platforms
• Should be well-versed with planning tools like sem rush etc.
• Awareness of emerging/new technologies that can be leveraged to drive brand salience
• Comfort and experience with B2B, B2C digital strategy.

Understanding Client Business

• The candidate will need to understand the client business and short- and long-term objectives
• Excellent creative understanding and a keen understanding of creative strategy
• Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)
• Understanding the brief and campaign objectives from the client
• Identify key audiences – sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
• Working with the delivery teams to ensure there is a holistic pitch developed for each prospect client.

A Bit About Yourself

• Experience: 3-5 years in an agency including client advisory
• candidates from Digital Agency are preferred.
• The candidate should be good with data management experience, with the ability to translate excel data into powerful PowerPoint representations
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Solid understanding of media concepts/terms, creative and budget requirements
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Strong written and verbal communication skills including the desire to progress
• Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
• Highly articulate, story-telling capability
• Self-motivated, proactive, highly organized, and drives for business results with urgency
• Able to design, implement, and analyze primary consumer research with minimal supervision

Minimum qualifications:

• MBA or master’s degree in Marketing
• 3-5 years’ experience