Biking is more than just about getting to the destination. It’s about the unexpected twists and turns along the way and the thrill of being on the road while exploring unfamiliar territories. The emotion we wanted to portray when conceptualizing the brand film for Trails of India was – Taking life by the Handlebars.
We open the film with various shots of bikers traversing through different terrains. A voiceover narrates how it’s like to live life on the fast lane. It puts forth the communication that it’s normal to be scared while on the road but what matters most is pushing yourself through it all because the endpoint is always rewarding. The moment we “Take life by the handlebars” is the point at which we have full control of our life. This film served as an inspiration for adventure enthusiasts to answer the call of the open road.
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