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    RunMoreQ1 15

    Overview

    The objective was to create a purchase preference for Intel tablets and 2in1s in a fairly fragmented market. The insight showed that Cricket World Cup 2015 was of top interest to Intel’s own media base fans. So,we decided on leveraging the cricket fever and created a unique customized experience for consumers online and offline. We launched #RunMore as an integrated campaign that covered social media, mobile, gaming, retail, OOH and e-commerce. The consumer could easily experience the speed and performance of tablets and 2in1s.
    Exclusive content on Intel’s own social channels, offer-led and OOH communication rushed consumers to their nearest stores, get the experience, play the games and avail the offers. This campaign resulted in a digital reach of 4.26 million and conductions of around 72,000 demos at retail. There was increased conversion, unique content, increased engagement and the overall demand improvement for tablets and 2in1s.

    RunMoreQ1 15

    Insight Hub: Your Resource Oasis

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