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Pulp Strategy Takes Youth Marketing to a New Level with NFC Based Engagement Solutions

Money Life, 30 May 2013

Result Orientation Key To A Successful Marketing Campaign - 3To enhance the consumer experience and prolong the engagement with the consumer, Pulp Strategy Communications launched NFC based engagement solutions, therefore, allowing brands to engage with consumers in an interesting and meaningful way on a realtime basis. Near Field Communication is wireless technology for smart phones and similar devices to share information via touch. With smart phone penetration at 10% in India, the stage is set for creating unique experiences and enhanced engagement campaigns for consumers.