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The number game

The Financial Express, 25 Nov 2014

The number gameLast month just a few days before Diwali, cola maker PepsiCo India launched its digital-only ad film #GharWaliDiwali. The seven-minute film focused on young Indians who had to give festive occasions a miss due to work commitments. It reached out to over 40 million users across the web within a week of its launch with over 4.3 million views across platforms and has been shared more than 100,000 times on Facebook.