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Connecting consumers with brands: Pulp Strategys innovative marketing solution grabs eyeballs

Economic Times, 13 Oct 2014

Result Orientation Key To A Successful Marketing Campaign - 1The economic downturn of 2008 proved lucky for 35­year­old Ambika Sharma. It got her to start thinking about her own venture. At the time, she was working with Jagran Solutions, a JPL subsidiary, as its chief operating officer. "The slowdown in the economy prompted industry majors, as well as smaller players, to demand more value for their marketing spends. This was where I saw an opportunity," says Sharma.