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Flash mobs Don a corporate hue

exchange4media, 29 Dec 2011

IMG_3726The flash mob phenomenon is rearing its head in unexpected locations, taking people by surprise – a recent example is the flash mob promotion done for the movie ‘Don 2’. If the flash mob at Mumbai’s Chhatrapati Shivaji railway station were branded, it would have got a lucky brand 2 million views. As a wave of flash mobs inundates the Indian cyber space, there are very few that really translated the energy from on ground to online. With 0.5 million views, Microsoft Windows ‘Don 2’ video has gone viral, topping the corporate flash mob list in recent times.