Pulp Strategy Communications won gold, silver and bronze each at the PMAA Awards, 2012 held at Kuala Lumpur, Malaysia. The gold award was conferred on Pulp in the category 'Best Integrated Communications Campaign' for I Love You Guys (Microsoft Corporation). The same campaign also got them a silver award in the category 'Best Integrated Communications Campaign'. Finally, Learn with Yahoo. New to Net Campaign (Yahoo India) fetched them a bronze in the category 'Best Consumer Activity Generating Short or Long Term Brand Loyalty'.