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Pulp Strategy launches Augmented Reality app, 6 Aug 2012

Augmented reality application focuses on young consumers. Gives companie...Augmented reality (AR) is the new buzzword and augmented reality games have become a favourite with brands and consumers alike. Now introducing a new dimension to experiential marketing campaign, Pulp Strategy has launched a layar-based mobile application. The application is currently available for Android and Iphone users. This app is an excellent way to add digital content to printed media