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Augmented reality application focuses on young consumers

QRcode press, 9 Aug 2012

Augmented reality application focuses on young consumers. Gives companie...1Pulp Strategy Communications, an experiential marketing and digital communications agency, has launched a new augmented reality application that is meant to combine the digital and print worlds. The application is meant to add a new dimension to print media, which has struggled to stay in the interests of consumers due to the availability of new gadgets that have made some forms of print media obsolete.