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Mobile First World: Marketers Must Make the Leap Now

iamwire, 17 Feb 2017

Mobile app marketingAs marketers, we need to keep in mind the fact that mobile is the future in the domain of media and entertainment. With the emergence of OTT services, mobile is set to surpass television and radio, giving users means to personal escapism and individualistic consumption. By making certain edits and revamping the marketing strategy, brands now have the scope of increasing their reach and the bottom-line in a cost-effective fashion.