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Indian startup develops cloud-based app developing platform

The Economic Times, 3 Oct 2015

Economic TimesInstappy will open up the mobile commerce market for businesses without them having to worry about being able to "speak tech", unaffordable costs, hidden maintenance or months of waiting before going to launch," Ambika Sharma, managing director, Pulp Strategy said.

Instappy will follow a subscription-based model and also has customised plans for enterprises, which may need unique integrations in their apps.