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Ad-tech Cos Bridge Language Barrier for Target Users

The Economic Times, 5 Feb 2015

LanguagebarrierAdvertising technology companies are coming up with strategies and products targeted at Internet users browsing in languages other than English and bundling them with analytics that will collect data on user preferences and measure reach. The platforms offered by adtech companies will not only make digital advertising in local languages more relevant, it will also give them an edge over pureplay data analytics companies.