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Targeted Marketing: A tool to streamline retailing

IndiaRetaling.com, 16 Dec 2014

targetmarketingMarketing lies at the heart of any successful business. There are various functions under the aegis of marketing like advertising, public relations, promotions and sales. The process of introducing and promoting products or services to the customer is marketing. A company may be offering the best of the products and services in their respective industries but the potential customers will never know about them if they are not marketed properly.