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Interview: Ambika Sharma, Founder, Pulp strategy

Bestmediainfo, 18 Aug 2011

On Campus, It's All One Big Commercial - 1Last month, Ambika Sharma bid adieu to her cushiony job as the CEO of Jagran Solution, the activation arm of Jagran Prakashan group. During the gestation period, the lady was busy scouting an office space and clearing out other formalities for her latest rendition. Called as Pulp strategy, her newly launched agency, operates in the experimental marketing space with a pool of strategists that Ambika swears to be working on the principle of seven Ps including Pitch, People, Plan, Product, Promise, PR & WOM, and Package value.