Keeping in line with Prime Minister Narendra Modi's thrust on digital media, the Budget for FY15 offers a slew of initiatives for the medium. While Finance Minister Arun Jaitley set aside Rs 500 crore for National Rural Internet and Technology Mission and proposed the development of a National Centre for Excellence in Animation, Gaming and Special Effects, he also brought digital advertising back under the ambit of service tax.
Philips India has announced Arjun Kapoor as the brand ambassador of its male grooming business. The new marketing initiative featuring the actor was announced by the company this week. The overall campaign has been created by O&M, while the outdoor strategy has been handled by Pulp Strategy.
In order to enhance the consumer experience and prolong engagement with the consumer, Pulp Strategy Communications launched Near Field Communications (NFC) based engagement solutions, allowing brands to engage with consumers in a new and innovative way on a real time basis. Pulp Strategy powered its first NFC initiative by creating a
Pulp Strategy Communications has launched Near Field Communication based engagement solutions, allowing brands to engage with consumers in an interesting and meaningful way on a realtime basis.
While nobody doubts the potential of ecommerce in India, what is upping the ante is the prolific marketing spends of some of the companies in the space even as the players pursue the profitability paradigm.
In the realm of new technologies, Near Field Communication (NFC) has clear potential and practical uses. This shortrange wireless connectivity technology makes it possible to browse, choose, review, download, connect with brands on social media and even buy with a single tap.
To enhance the consumer experience and prolong the engagement with the consumer, Pulp Strategy Communications launched NFC based engagement solutions, therefore, allowing brands to engage with consumers in an interesting and meaningful way on a realtime basis. Near Field Communication is wireless technology for smartphones and
To enhance the consumer experience and prolong the engagement with the consumer, Pulp Strategy Communications launched NFC based engagement solutions, therefore, allowing brands to engage with consumers in an interesting and meaningful way on a realtime basis. Near Field Communication is wireless technology for smart phones and similar devices to share information via touch. With smart phone penetration at 10% in India, the stage is set for creating unique experiences and enhanced engagement campaigns for consumers.
In the realm of new technologies, Near Field Communication (NFC) has clear potential and practical uses. This shortrange wireless connectivity technology makes it possible to browse, choose, review, download, connect with brands on social media and even buy with a single tap.
In the realm of new technologies, Near Field Communication (NFC) has clear potential and practical uses. This shortrange wireless connectivity technology makes it possible to browse, choose, review, download, connect with brands on social media and even buy with a single tap.
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