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Online, mobile ads turn costlier

Afaqs, 11 Jul 2014

mobileadsKeeping in line with Prime Minister Narendra Modi's thrust on digital media, the Budget for FY15 offers a slew of initiatives for the medium. While Finance Minister Arun Jaitley set aside Rs 500 crore for National Rural Internet and Technology Mission and proposed the development of a National Centre for Excellence in Animation, Gaming and Special Effects, he also brought digital advertising back under the ambit of service tax.

Philips Personal Care announces Arjun Kapoor as brand ambassador

exchange4media, 10 Jul 2014

philipsArjunPhilips India has announced Arjun Kapoor as the brand ambassador of its male grooming business. The new marketing initiative featuring the actor was announced by the company this week. The overall campaign has been created by O&M, while the outdoor strategy has been handled by Pulp Strategy.

Pulp Strategy launches Near Field Communication solutions for clients

EVENTFAQS Bureau, 12 Jul 2013

yebhi1In order to enhance the consumer experience and prolong engagement with the consumer, Pulp Strategy Communications launched Near Field Communications (NFC) based engagement solutions, allowing brands to engage with consumers in a new and innovative way on a real time basis. Pulp Strategy powered its first NFC initiative by creating a
number of virtual stores for Yebhi.com.

Pulp Strategy powers Yebhi.com with NFC

MxMIndia.com, 29 Jun 2013

yebhiPulp Strategy Communications has launched Near Field Communication based engagement solutions, allowing brands to engage with consumers in an interesting and meaningful way on a realtime basis.

Amazon lessons for Indian ecommerce companies

The Times of India, 18 Jun 2013

timesofindiaWhile nobody doubts the potential of ecommerce in India, what is upping the ante is the prolific marketing spends of some of the companies in the space even as the players pursue the profitability paradigm.

Pulp Strategy Takes Youth Marketing to a New Level with NFC Based Engagement Solutions

Zee News, 1 Jun 2013

nfc3In the realm of new technologies, Near Field Communication (NFC) has clear potential and practical uses. This shortrange wireless connectivity technology makes it possible to browse, choose, review, download, connect with brands on social media and even buy with a single tap.

Pulp Strategy Takes Youth Marketing to a New Level with NFC Based Engagement Solutions

The Telegraph, 31 May 2013

nfc5To enhance the consumer experience and prolong the engagement with the consumer, Pulp Strategy Communications launched NFC based engagement solutions, therefore, allowing brands to engage with consumers in an interesting and meaningful way on a realtime basis. Near Field Communication is wireless technology for smartphones and
similar devices.

Pulp Strategy Communications Launches NFC Based Engagement Solutions

Wireless Duniya, 31 May 2013

pulpstrategyofficeTo enhance the consumer experience and prolong the engagement with the consumer, Pulp Strategy Communications launched NFC based engagement solutions, therefore, allowing brands to engage with consumers in an interesting and meaningful way on a realtime basis. Near Field Communication is wireless technology for smart phones and similar devices to share information via touch. With smart phone penetration at 10% in India, the stage is set for creating unique experiences and enhanced engagement campaigns for consumers.

Pulp Strategy Takes Youth Marketing to a New Level with NFC Based Engagement Solutions

Money Life, 30 May 2013

NFCIn the realm of new technologies, Near Field Communication (NFC) has clear potential and practical uses. This shortrange wireless connectivity technology makes it possible to browse, choose, review, download, connect with brands on social media and even buy with a single tap.

Pulp Strategy Takes Youth Marketing to a New Level with NFC Based Engagement Solutions

Business Wire, 30 May 2013

nfc1In the realm of new technologies, Near Field Communication (NFC) has clear potential and practical uses. This shortrange wireless connectivity technology makes it possible to browse, choose, review, download, connect with brands on social media and even buy with a single tap.