Ambika Sharma, a thorough bred marketing professional with an experience of more than 15 years in new age marketing and technology integration, spearheads Pulp Strategy Communications as the Founder & Managing Director.
A new research in relation to mobile applications has focused on a very significant consumer segment who isn’t the primary owner of a smart device but whose pester power is increasingly a powerful force for product adoption and sale.
If 2014 threw up some hot trends, then '#hashtags' would surely be among the leading ones. What Twitter popularised is now omnipresent across social media, including Twitter, Facebook, Instagram, Google+, YouTube and Pinterest. India's users - like users globally - have certainly taken to the hashtag, with topics they trend on spanning sports, celebrities, entertainment, major events and big social issues.
Marketing lies at the heart of any successful business. There are various functions under the aegis of marketing like advertising, public relations, promotions and sales. The process of introducing and promoting products or services to the customer is marketing. A company may be offering the best of the products and services in their respective industries but the potential customers will never know about them if they are not marketed properly.
Last month just a few days before Diwali, cola maker PepsiCo India launched its digital-only ad film #GharWaliDiwali. The seven-minute film focused on young Indians who had to give festive occasions a miss due to work commitments. It reached out to over 40 million users across the web within a week of its launch with over 4.3 million views across platforms and has been shared more than 100,000 times on Facebook.
If there is a mountain to climb, a channel to swim, a road to traverse, a world to conquer and a business to run, ‘I dare to’ says the woman of today. More and more women are stepping out of their comfort zones into powerful roles. One such role is that of an entrepreneur. These women entrepreneurs are leaders, change makers and influencers.
Pulp Strategy is a multi award-winning full service agency in the realm of Tech enabled, digital and Interactive marketing. Founded in the year 2011. It is our mission to provide comprehensive consultation and inspiring solutions towards the development, creation, implementation and measurement of consumer engagement for our clients. We believe in creating result-oriented partnerships, which embrace mutual respect, dignity and longterm value creation.
Ambika Sharma, Founder, Pulp Strategy, believes that the ‘silent’ touch to the video makes all the difference. “It is a very nicely done film and the best part of this video is that it is a silent movie, which helps us to concentrate on each and every expression.
Being a child of second generation fauji, Ambika Sharma had to pack her bags every two years to new sights, people, and friends. As a child, she traveled the country, climbed every mountain, swam every river and celebrated every water fall.
She doesn’t have ten hands like Goddess Durga, yet she deftly manages several roles and dons many hats. She started biking even before her feet could touch the ground; she is in love with water and loves any form of outdoor sports; she is a traveller who has her secret list of destinations around the globe; and she is a successful entrepreneur.