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Ambika Sharma - Pulp Strategy Communications

Entrepreneurindia.com, 9 Jan 2015

AMBAmbika Sharma, a thorough bred marketing professional with an experience of more than 15 years in new age marketing and technology integration, spearheads Pulp Strategy Communications as the Founder & Managing Director.

The appification of marketing

The Financial Express, 8 Jan 2015

appificationofmarketingA new research in relation to mobile applications has focused on a very significant consumer segment who isn’t the primary owner of a smart device but whose pester power is increasingly a powerful force for product adoption and sale.

Riding the hashtag trend

Hindustan Times, 22 Dec 2014

SatyamevJayateIf 2014 threw up some hot trends, then '#hashtags' would surely be among the leading ones. What Twitter popularised is now omnipresent across social media, including Twitter, Facebook, Instagram, Google+, YouTube and Pinterest. India's users - like users globally - have certainly taken to the hashtag, with topics they trend on spanning sports, celebrities, entertainment, major events and big social issues.

Targeted Marketing: A tool to streamline retailing

IndiaRetaling.com, 16 Dec 2014

targetmarketingMarketing lies at the heart of any successful business. There are various functions under the aegis of marketing like advertising, public relations, promotions and sales. The process of introducing and promoting products or services to the customer is marketing. A company may be offering the best of the products and services in their respective industries but the potential customers will never know about them if they are not marketed properly.

The number game

The Financial Express, 25 Nov 2014

The number gameLast month just a few days before Diwali, cola maker PepsiCo India launched its digital-only ad film #GharWaliDiwali. The seven-minute film focused on young Indians who had to give festive occasions a miss due to work commitments. It reached out to over 40 million users across the web within a week of its launch with over 4.3 million views across platforms and has been shared more than 100,000 times on Facebook.

Celebrating the contribution of women entrepreneurs

TeamYourStory, 19 Nov 2014

88If there is a mountain to climb,  a channel to swim, a road to traverse, a world to conquer and a business to run, ‘I dare to’ says the woman of today. More and more women are stepping out of their comfort zones into powerful roles. One such role is that of an entrepreneur. These women entrepreneurs are leaders, change makers and influencers. 

Social Media Agency Feature: Pulp Strategy Communications – A Full Service Agency

Social Samosa, 8 Nov 2014

89Pulp Strategy is a multi award-winning full service agency in the realm of Tech enabled, digital and Interactive marketing. Founded in the year 2011. It is our mission to provide comprehensive consultation and inspiring solutions towards the development, creation, implementation and measurement of consumer engagement for our clients. We believe in creating result-oriented partnerships, which embrace mutual respect, dignity and longterm value creation.

 

Philips’ silent film on breast cancer hits home

Bestmediainfo, 28 Oct 2014

AmbikaSharma1Ambika Sharma, Founder, Pulp Strategy, believes that the ‘silent’ touch to the video makes all the difference. “It is a very nicely done film and the best part of this video is that it is a silent movie, which helps us to concentrate on each and every expression. 

Life is one big adventure for communication strategist Ambika Sharma

TeamYourStory, 22 Oct 2014

AmbikaSharma2Being a child of second generation fauji, Ambika Sharma had to pack her bags every two years to new sights, people, and friends. As a child, she traveled the country, climbed every mountain, swam every river and celebrated every water fall. 

Meet Ambika Sharma, Founder of Pulp Strategy, marketer, avid biker, speed buff

Bestmediainfo, 16 Oct 2014

27She doesn’t have ten hands like Goddess Durga, yet she deftly manages several roles and dons many hats. She started biking even before her feet could touch the ground; she is in love with water and loves any form of outdoor sports; she is a traveller who has her secret list of destinations around the globe; and she is a successful entrepreneur.