The most common reason why brand’s social media outreach fails is due to lack of a vision and a planned strategy. While many just perceive social media as “something to do” as an addition to the brand’s overall outreach, others fail to streamline their goals and vision for social media in their over all brand strategy. With a well-planned strategy in place, brands can significantly accelerate their growth, give a rock-solid foundation to their social media branding, and channelize the efforts of the team for achieving a particular goal.
Ambika believes that today’s startup stories are full of steep rise and fall of organizations, which is not a place of stability. In order to hold water, the fabric needs to be ready and well-woven. “There is an advantage in strategic alliances and funding when it adds value to the business and expertise over all”, she added.
Led by a highly experienced management team, they choose to follow a service driven business model based on two kinds of client relationships: project based service or retainer service. Pulp Strategy has lent its creative expertise to leading and globally reputed brands like Nokia, Renault, Philips, Microsoft, Yahoo, Dabur among others. It has established its name as India’s Youngest and most awarded agency with 45 global and national recognitions.
A thoroughbred marketing professional with an experience of 15+years, in new age marketing and technology integration, Sharma spearheads Pulp Strategy Communications as the Founder & Managing Director. This first generation entrepreneur is accountable for integrated planning and implementation, improvement and consolidation in the organisation and strategising the creative communication for brands.
We made a shift in the traditional marketing route by adapting to the 
Biking is liberating. The open roads, the constant urge to be on the move and explore the unexplored unite the members of this "brotherhood". Now, Pulp Strategy - a digital and marketing 
Pulp Strategy, a full service integrated marketing and 
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