A yearly fixture since its inception in 1999, the World Brand Congress 2011, which took place from Nov. 24 to Nov. 26 at Taj Lands End in Mumbai, is the single largest rendezvous of the brains behind some of the world's most successful and sought after brands. The congress is a meeting place for leaders from every sector and continent, bringing over 500 of the world's branding and marketing elite under one roof.
Pulp Strategy Communications, the full service experiential marketing and communications agency specialising in the business to consumer experiential marketing and digital engagement space has been recognised as the (Startup) 'Agency of the Year' at the 'Global Awards for Brand Excellence' organised by the World Brand Congress 2011 held in Mumbai on November 25, 2011. In addition to this Anuj Agarwal group account head, strategist, was conferred upon with the 'Young Achiever of the Year' award.
Value is the bottom line with any brand agency relationship- we need to be adding value n everything we do. This has always been around and will stay around but in today’s context of super competitive times, with budgets being tight, it is crucial to provide value and build value at a micro level.
Last month, Ambika Sharma bid adieu to her cushiony job as the CEO of Jagran Solution, the activation arm of Jagran Prakashan group. During the gestation period, the lady was busy scouting an office space and clearing out other formalities for her latest rendition. Called as Pulp strategy, her newly launched agency, operates in the experimental marketing space with a pool of strategists that Ambika swears to be working on the principle of seven Ps including Pitch, People, Plan, Product, Promise, PR & WOM, and Package value.
Ambika Sharma, the erstwhile COO of Jagran Solutions, has taken the path of entrepreneurship and begun a full service experiential marketing and communications agency, Pulp Strategy Communications. Pulp Strategy is fully operational and specializes in the B2C experiential marketing space, providing customized and measurable solutions to address specific brand marketing objectives.
Embarking on the road to entrepreneurship, Ambika Sharma has started her own full service experiential marketing and communications agency – Pulp Strategy Communications. The agency will specialise in the B2C experiential marketing space, providing customised and measurable solutions to address specific brand marketing objectives via consumer connect modules.