Pulp Strategy Communications has won the digital media and activation mandate for the Italian coffee major, Barista Lavazza. The business will be managed by the agency's Delhi office. The win comes after a multi-agency pitch, in which several Delhi-based agencies had participated.
Pulp Strategy Communications Pvt Ltd has won the Barista Lavazza account following a multi-agency pitch held in Delhi. The pitch process began at the end of 2011. The agency has already commenced work on this account from this month.
Pulp Strategy has won the digital and activation business of Barista Lavazza India. Pulp Strategy’s Delhi Office will handle the account. The agency’s mandate includes overseeing Barista Lavazza’s digital and social media strategy, media buying and planning across all digital and interactive channels.
Pulp Strategy Communications has won the digital account of Barista Lavazza following a multi-agency pitch that started in December 2011.The account will be handled by agency‘s Delhi office.Confirming the development, Pulp Strategy Communications MD and CEO Ambika Sharma said, "Lavazza India has big plans towards quality and leadership position in the café business in India and we are excited to partner them in fulfilling that goal.
Pulp Strategy Communications has won the mandate for the Digital Media and Activation for Italian coffee major Lavazza after a multi-agency pitch. Barista Lavazza had called for a pitch a few weeks back and several agencies took part in the process. Pulp Strategy’sDelhioffice will handle the account. The agency’s mandate includes overseeing the brand’s digital and social media strategy, media buying, and planning across all digital and interactive channels. In addition to this, strategic planning for activation at retail is also a part of their area of responsibility (AOR).
Ever been to a music festival on the beach where marketers bide for a moment of your time, everything burns a hole in your pocket and the sun just mostly burns everything? Well this would have been true for almost all beach fests at Google Lounge at Sunburn recently.
A group of people appear out of nowhere, embark on a choreographed routine and end it with a flourish, revealing a message and then melting back into the crowd. All through, the surprised crowd is held captive by the performance and more susceptible to the brand message.
Big corporate and production houses have found a new publicity tool in flash mob s – the sudden dance or act by a group of people at bustling public places like railway stations, markets or shopping malls. Ambika Sharma, managing director and CEO of Pulp Strategy Communication, which organised the flash move for the flick, says that flash mobs as part of a marketing initiative are a great enabler of buzz, provided there is an existing call to action.
Pulp Strategy Communications, a full service experiential marketing and communications, agency, created a unique experience for festival-goers at the Google’s lounge of the Sunburn 2011 festival, keeping with the spirit of Google to delight consumers with everything it does.
The flash mob phenomenon is rearing its head in unexpected locations, taking people by surprise – a recent example is the flash mob promotion done for the movie ‘Don 2’. If the flash mob at Mumbai’s Chhatrapati Shivaji railway station were branded, it would have got a lucky brand 2 million views. As a wave of flash mobs inundates the Indian cyber space, there are very few that really translated the energy from on ground to online. With 0.5 million views, Microsoft Windows ‘Don 2’ video has gone viral, topping the corporate flash mob list in recent times.