Marketing, undoubtedly, has new-fangled dimensions to explore, and these dimensions are increasing with every passing day. But in this fast-changing landscape, how can digital marketers make themselves present their best selves to recruiters? Let us find out:
Philips Avent promotes breast feeding awareness in latest campaign
Royal Philips has rolled out an awareness campaign aimed to empower mothers, expecting mothers, and
their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of
breastfeeding, address societal barriers, while also introducing solutions to prolong breastfeeding as much as
75% of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63% and 56% respectively for the same. Twitter, on the other hand, leads the charts when it comes to B2B marketing, garnering 47% marketer acceptance in the non-conventional B2B channel distribution.
Twitter has been rated the best platform when it comes to B2B marketing, a new report said on Monday, adding that people prefer Facebook-owned Instagram as their favourite channel for sharing image-based content.
According to Pulp Strategy’s Future of Content 2017 report, Twitter steers
ahead of Facebook and Instagram by garnering the approval of 47%
marketers amongst non-conventional B2B channels
According to the report by digital communications and technology agency Pulp Strategy, Twitter leads the charts when it comes to B2B marketing, garnering 47 per cent marketer acceptance in the non-conventional B2B channel distribution segment.
As marketers, we need to keep in mind the fact that mobile is the future in the domain of media and entertainment. With the emergence of OTT services, mobile is set to surpass television and radio, giving users means to personal escapism and individualistic consumption. By making certain edits and revamping the marketing strategy, brands now have the scope of increasing their reach and the bottom-line in a cost-effective fashion.
Pulp Strategy, a multi-award-winning full service agency in the realm of experiential, digital, and interactive marketing, has won the digital mandate for Vrindavan Chandrodaya Mandir trust. The account will be managed by the agency’s Delhi office.
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.
As per the report by Mary Meeker, marketers missed the opportunity of $22 Bn, for not making the shift to mobile in their marketing initiatives. Here are several other factors that the marketers must consider, in order to make the leap towards the mobile world.