Interactive content enables brands to deliver engaging, educational and differentiated content experiences. Interactive content is a specialized science which is highly effective and used at various stages in the buyer’s journey. Contests and games are highly rated for discovery; quizzes, eBooks and wizards are preferred as consideration stage configurators, profilers and calculators are well-liked decision making. At Pulp Strategy, we design and create interactive content for each stage in the consumer journey across multiple platforms, whether it is interactive content for mobile using gaming as a platform for discovery and engagement or active-interactive content which improves quality of leads via your website. By its very nature, interactive content engages participants in an activity: answering questions, making choices, exploring scenarios. It’s a great way to capture attention. Consumers have to think and respond; they can’t just snooze through it.