The objective of this campaign was to create an unforgettable tablet experience. For this, we created an experiential zone, #PassionInside, where people could experience at ease of their hands and also get engaged. So, we decided on a national passion of the country i.e Cricket and created the whole experience around it. With cricket as the theme, we engaged the consumers and made them click pictures with exciting filters. Every user was handed a frame copy of the picture as a take-away from the experience. Around 1500 consumers were engaged while 28,500 device demos were conducted.
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