Your secret weapon to win the E-commerce war – Content marketing
Share |
E-commerce can prove to be a brutal space where competitors are always ready for the prize war. But other than product improvement and reduced pricing, there are no other arms that brands can use to boost sales. Or at least most sellers would think so. But one lethal competitor-slaying, target audience capturing secret E-commerce weapon some retailers have discovered is content! Brands can effectively carve out a niche and build brand loyalty using various E-commerce platforms like Amazon, Flipkart, Snapdeal, etc.But who goes to any e-stores for content, they go there shop, right?Wrong! On the contrary, these platforms actually present you with an opportunity to make a good first impression with content marketing.50% of mobile shoppers try Amazon first, compared to search engines on 34% and other retailers on 16%. The content marketing effort that goes into an E-commerce platform should be strategically devised. The copy written has to be relevant and search-friendly while the visuals used need to be thoughtfully designed. If you thought it’s just the product listings that will help you sell, this one is a must read!Here are 4 reasons why ignoring e-stores as a content platform can be lethal for your business and how to leverage e-commerce content marketing strategies to boost your sales.Most e-commerce platforms have become visually appealing and provide sellers to work with an interface that’s simple, user-friendly yet dynamic and comprehensive. The templates are easy to customize and hence act as a rich canvas to showcase relevant content that tells the story of your brand, along with sharing information about the products and services.Platforms like Amazon and Flipkart not only give your brand access to consumers that you wouldn’t be able to otherwise reach, but also help you create and protect your brand image. You can control the quality and intensity of your marketing efforts with ease and sell at your pace.Cha-ching! You are sure to hear this satisfying sound more often once you start paying attention to your content marketing strategies.The best thing about online shopping is that you go to buy just one thing, but never leave without a cartful of items. At least the best thing for sellers! They can maximize their sales by leveraging customer’s ‘browsing and buying’ behaviour by showing them relevant content at the right moment. This could be done when a customer is considering one of your products and you suggest a complementary buying option. Another good idea is to show your content when customer is looking for one of your competitors’ product by helping them discover a supplementary product from your brand.Cashing on the impulse buying behaviour can help brands push more of their products and increase sales.When users search for something on Google and results show up, between a brand page and Amazon or Flipkart product page, more often than not the later will be preferred. Why? Simple… Because on Amazon they will have access to hundreds of reviews, similar products that can easily be compared and perhaps even get free shipping. Also, people consider this more like a neutral platform versus brands who want to push their products and sell at any cost.Users inherently feel like trusting these e-commerce marketplaces more and this could be nurtured for better sales.Consumers go to online stores when they are almost ready to make a purchase. They are more receptive to information. At this, all you need to do is provide rich and relevant content to aid their research and convert. Anything that’s useful to the user, can be your inspiration for content generation: reviews, questions, problems and behaviours. Through effective content marketing, you can address issues, break down purchase barriers and also get real-time feedback from consumers.This will help you to further build your brand and fill gaps in your marketing efforts.Final ThoughtsTraditionally, the three key brand objectives of awareness, consideration, and authenticity could be achieved only through real retail. But today, thanks to e-commerce platforms with effective content marketing businesses can successfully sell and distribute their products right from their computers. Not just that, these platforms can help brands to amplify their in-store efforts also. It acts as an interface where consumers can get more product information, read reviews, ask questions directly to the sellers and share their feedback. For optimum results, make sure that you align your E-commerce content strategy with your brand’s overall content strategy. They should complement each other and feel like a part of a synergetic content ecosystem.It is evident that content marketing is not passive like ads and other traditional marketing tools. It gives great advantages so that you can hit the right target audience wherever they are in the purchase funnel, at any given moment to create maximum impact. Nonetheless, maximum sales!Source: https://www.clickz.com/55-of-online-product-searches-begin-on-amazon-stats/106326/
Posted By
The Strategist
October 15, 2018
Subscribe Now
Get expert tips straight to your inbox, and make informed choices as a marketer. Subscribe to our Marketing and Technology Blog below. We promise we will never ever spam you!
We use them to give you the best experience. If you continue using our website, we'll assume that you are happy to receive all cookies on this website
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.