When was the last time you went through a lengthy promotional e-mail from start to end? Even the most renowned bloggers go through a dry spell with their content not garnering enough readership.
What is the reason behind the failure of even the most interesting blogs?
Is it wise to always blame the content or the writing style for unsatisfactory readership? What if you have been knocking the wrong door for far too long? Maybe the answer doesn’t lie in correcting the content. Maybe the message you want to convey needs visual storytelling- a narration aided by relevant, impactful images, videos, illustrations, gifs and the like.
Have you ever fallen for a design and couldn’t explain why?
The visceral reactions are some of the strongest connections we make with visual content. The stark rise of pictures has led to a shift of users from Facebook to Instagram. The price Facebook paid to buy Instagram is yet another sign of a photo-obsessed social media.
Communication is no good if it’s not retained by your audience. Integrating visual content can help your audience understand, absorb and retain the information you give out. Studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually. Besides, all text and no visuals makes your content a dull story.
Visual storytelling is easier to incorporate, and people are slowly but surely noticing how much brand engagement they stand to receive if they can communicate with images rather than words or with a right mix of both.