INSIGHTS
UX Design That Gets Results: Why Enterprise Websites Fail to…
By Ambika Sharma. Founder and Chief Strategist, Pulp Strategy. Product Architect, NeuroRank.…
Website Personalization: From Visitor to Customer in 30 Seconds
UPDATED MAY 2026 By Ambika Sharma, Chief Strategist & Founder, Pulp Strategy …
Rethinking B2B GTM Strategy for New Market Entry
Companies are expanding into new markets faster than ever, but their B2B…
Brand Positioning in the Age of AI: Why Legacy Frameworks…
The Rules of Brand Positioning Have Changed For years, brand positioning was…
Rethinking the Funnel: Marketing Strategy for Non-Linear Customer Journeys
Author Ambika Sharma, Founder and Chief Strategist Updated April 2026 The Death…
Navigating AI Bias: Why LLMO is Critical for AI Visibility
Author Ambika Sharma, Founder and Chief Strategist Updated March 2026 Executive Summary…
