Lessons for digital marketers from Money Heist

With a pandemic to fight and an unlocked lockdown to live, everyone has nothing to do but watch Netflix and chill. The IGTV videos, the WhatsApp group notifications might take a break, but the TV bug inside us isn’t. Entertainment has now shifted online, and so has the audience. If you’re not living under a rock, you must have watched or heard about Money Heist aka Casa De Papel, an award-wining Spanish Drama series that recently released its fourth season. It has turned out to be one of the most-watched shows on the platform.

The plot of the show is basically around meticulously-planned, and well-strategised heists carried out by a Professor and his gang of determined robbers. With a story of resistance and a theme song that now stands for solidarity and against fascism, Money Heist has many layers to it and a lot of lessons to learn for people from all walks of life. There are takeaways for almost everyone in this show, and digital marketers are no exception. Yes, you read that right. The show has some excellent Digital Marketing lessons that every marketer should be probably noting down. Here are some of the
lessons they can learn from this show:

Know your Market Inside Out

A thumb rule of Digital Marketing is to do in-depth research of the market and the target audience. Just like Professor who always stayed one step ahead of the obstacles coming in his way and knew the system in and out, digital marketers need to know the competition, their target audience, their tastes and preferences and their buyer journey to devise targeted campaigns and achieve impressive results.


After you’re done with your research and have relevant information, you need to use that information to plan your digital marketing strategy. Money Heist is nothing but a meticulously planned activity carried out by eight robbers with fancy names. Similarly, digital marketers need to devise out-of-the-box campaign strategies based on powerful data insights and ensure their effective implementation to achieve their campaign objectives.

Branding that stands out

A brand persona and positioning create a unique space and helps in creating consistent call back for your brand. It’s essential to have a well-defined branding strategy that aligns with the company’s business goals. The Money Heist team always made sure that the public is on their side. They achieved this by positioning itself a symbol of resistance to garner the support of the masses.

Make the most of your skill sets

Digital marketing requires a vast set of skill sets. It is also imperative for digital marketing professionals to continuously upgrade their skills. It’s vital to assign different tasks to the team members based on their skill sets to do the job well. The Money Heist Professor is the one who’s good at planning, but not at execution, so he gets the implementation part done by fellow robbers.

Find a partner in crime (agency)

Conceptualising digital marketing strategies and launching successful campaigns require professionals with diverse skill sets and experience which most brands don’t usually have in-house. In such a situation, it’s better to bring a digital marketing agency on board that has a proven track record in this field.

Digital marketing is continually evolving, and to make it successful, marketers should do thorough research, strategise accurately, ensure perfect implement and draw maximum mileage out of the available skill set to realise desired results.

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Content Connoisseur

Words are mere instruments with which Content Connoisseur is ruling the digital world. This diva creates awesome content strategies to help her clients woo the digital universe. She has the inherent ability to mould and present content for an impactful brand communication. Geeky yet stylish, Content Connoisseur loves to share her digital marketing word gyan with one and all.