- Get more creative Data can help creative people develop varied creative routes, which can positively impact the quality of creative ideas.
- Think Differently
Being a marketer, your ability to access relevant metrics is quite beneficial. Go ahead and experiment. Try out new communication plans and compare results to get a better picture.
- Test your ideas and content
Test ideas and content and see if your audience is liking it. And if it doesn't, be ready to try something new."More than being on either side of the coin, one must understand how to get data into a creative state" As you embark on the journey to employ data to make your marketing strategy more effective, there're a few challenges that could come your way. As DuBose puts it, "data is only as valuable as the insights you generate from it." And, eventually, the insights also turn to be just as valuable as the way you choose to apply it. Data should always be clear for a marketer to play creatively with, or else the entire communication turns out to be confusing for the marketer himself and the audience as well. In other words, if you have the focused data and relevant insights, it will stimulate creative thinking and the result will ideas and content that are relatable and shareable. Want to incorporate data into your marketing scheme of things? Click here to get in touch with our strategists.