The world of digital media is constantly changing, every year we see new trends, ideas, and technology developing. In most of these changes, it is not sudden or unexpected, rather gradual and relatively predictable, a very fine example of this could be the shutting down of Google+.Let's take a look at what we could expect for 2019 in the world of digital media.Video MarketingVideos have always proven to be better than static creative and the same will continue in 2019. With 70% of consumers having shared brand videos and another 52% of consumers saying that watching product videos makes them more confident in online purchase decisions.This is not just limited to YouTube, making videos for Facebook and LinkedIn can also yield higher user engagement rate. A very good example for this is Facebook Live videos, which is gaining massive popularity with businesses. They use it for interviews, product demos and "behind the scenes" glimpses of events etc.Also, what we are witnessing today is the low cost of film equipment and the increase in a high-quality smartphone camera, with which businesses are heading towards personalized video messages rather than phone calls or emails, which is called the 1:1 video approach. Another trend which is gaining popularity is 360-degree video content, which allows for a more interactive experience.Micro-Moments People spend an average of 3 hours and 35 minutes on their smartphones every day and this is the changing the way brands capture a buyer's attention. So, what is micro-moments? It is a newly coined term by Google that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of secondsTo make the most out of these micro-moments, be where the consumer is, where they search the maximum information – such as Google, Amazon, YouTube, and anywhere else people search for information at a moment's notice.Influencer MarketingUsing influencers is a very effective marketing tool for attracting consumers. They can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.In 2019, the focus will be on micro-influencers, who even though have fewer followers than your celebrity bloggers, work well because they match your requirements and brand voice. While celebrity influencers remain as the first preference for brands, their tonality might not always match that of a brand and here is where micro-influencers become important. These partnerships can be long term and more productive as compared to others.Personalization If companies want to stand out in 2019, then personalization marketing is the key – and that means personalized content, products, emails, and more. With the availability of data like purchase history, consumer behaviour and links clicked, customizing content according to consumer requirement has become easy. As a matter of fact, 96% of marketers believe that personalization helps in improving customer relations.Businesses like Amazon and Netflix are already leveraging the power of personalization. You must have noticed by now that once you login into your Netflix account, a plethora of suggestions pop up basis what you view and search for, all personalized for you.Voice Search & Smart Speakers With the increase in voice search, companies and brands will have to rethink their digital marketing strategies in 2019. What is it that brands and companies can expect in the coming years when it comes to "voice search and smart speakers?"50% of all searches will be voice searches by the year 202020% of mobile queries on Google are voice searches25% of all Bing searches are voice searchesAnd also with AI getting smarter, the number of errors made by voice assistants like Alexa, Siri, and Google has reduced significantly. Many brands have started using voice search in their digital marketing strategies to deliver more efficient services to their consumers.Burger King was the first brand to invest in this with its "OK Google Whopper Burger Ad". And more recently, Domino's Pizza uses voice search technology as a way to increase its sales, therefore allowing customers to order pizzas through Alexa.The key to getting success through voice search is to write in a conversational tone and to think about keywords that people will speak rather than type.2019 will be the year of better customer experience with personalization, automation and AI-powered technology. To ensure that you stay ahead of your competitors, build your brand, tell a great story and provide helpful, authentic content. Be consistent in this and leverage the latest digital media trends to stay ahead of the pack.
Posted By
Content Connoisseur
January 14, 2019
Subscribe Now
Get expert tips straight to your inbox, and make informed choices as a marketer. Subscribe to our Marketing and Technology Blog below. We promise we will never ever spam you!
We use them to give you the best experience. If you continue using our website, we'll assume that you are happy to receive all cookies on this website
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.