It all started with a simple search on Google where the vast majority of online purchase started. Hence, if you are an online seller and banking only on paid search and social media, then you are missing on the hundreds of thousands of potential customer out there. This is because not only content will push your ranks in the search engine, as 70% of the traffic is funneled into results above the fold. It means that to generate organic buyers, you would need to rank on the top, at least on the first page. This is where SEO comes in.
So what is SEO? SEO or Search Engine Optimization SEO is the practice of improving the quality and quantity of website traffic to a website or webpage to help them rank higher on search engines such as Google and Bing, or simply a tool that aids in optimizing your online presence to get organic, unpaid traffic from the search engine results page. By e-commerce SEO, it means having specific product pages rank highly on search engines, resulting in more organic traffic to your online store. For those of you who have just started with the online business, the term can be very intimidating. However, it is not as it sounds, and in fact, it is one of the basic and simplest of tools that can generate long term success.
Not convinced yet? Well, SEO is about adjusting your website and content for greater visibility and readability, getting you to the top on any search. This is because, more than 3 billion searches happen each day on Google alone, and 93% online experiences and engagements begin with a search engine. It makes a huge difference when consumers find your ranking on Google search, when they are searching for the product and services you are offering, just like any of your competitors. Also, search is the number 1 driver to traffic a website, beating social media by more than 300%, and it has the best ROI and gives the best impact for lead generation and conversion.
So what are the factors that determined and give an impactful SEO, which let you get those organic sales? Firstly, e-commerce SEO helps in online sales by increasing organic search or traffic to product pages and listings. The following are some of the best strategies that will ensure you get the maximum from your SEO.
• Attract your potential consumers with your Content.
The window to your online presence is the content you placed for your business and products. After all, content marketing is the lifeblood of your SEO and your online presence. The kind of content your develop, the topics your cover, and the way you mix intent for multiple purposes – such as brand awareness, led generation, and sales; are but all part and parcel of getting the most from your content strategy for SEO. Hence, before you start your online content strategy, it is vital to outline certain content framework such as goals, audience identification, segmentation, and funnel stage development ¬(creating content that matches intent in all stages of the buying journey.)
• Set your online presence through Social Media.
In today’s day and age, anyone and everyone who started their online business knows that social media presence is important to create brand and product awareness. Thanks to the increased use of mobile devises and smart-phones, the fastest way these days is to spread the word is through social media, and it is also cost-effective as it is free to use. However, before you jump and go all crazy on social media, you will need to identify your target audience, the type of social media platform that they frequent, and also to create a content that specifically addresses to their desires or wants, or simply prompt them for support. Social media marketing is a powerful component in driving online traffic because it allows you to directly engage with your customers. So while you drive traffic to your website you simultaneously build a community for your customers.
• Optimize your titles, descriptions, and URLs.
Before you put up the product content online, make sure that the title of the product, the meta description and the URL link are direct and specific to the product you are selling. While these aren’t direct ranking factors, they help you stand out on search engine results pages (SERPs), making it more likely for you to generate clicks. You will need to focus on your title tag by placing it first in the title if possible and then keeping your URL simple. For your meta descriptions, include your keyword at least once and provide a compelling reason for searchers to choose your content over the competition.
• Naming the image and ALT tags
You must name the images that you have on your website or your blogs, and also include a keyword or phrase in the image name and alt tag. By including this information, it gives your SEO definition and helps search engines to index your images, which appear when users search for images using a keyword or phrase that you have a tag and name the images.
• Build links to your e-commerce store
Having and getting backlinks for your e-commerce online website is a brilliant way to increase your organic traffic, but doing it is not easy, as it takes time and efforts. There are ways to create these backlinks, which give you the kind of publicity and also build up with your SEO. Writing blogs about your brand and product or articles that you share on different forums will give you the leverage and platforms to score on your SEO. Creating emailers that you share with your regular customers also helps you with gaining the organic traffic. Getting social media influencers to speak about your brand and product – be it as video content or descriptions on their website can be a boost to your brand image as well as pushing up your rank on the search engine. And most importantly, you must interact with your customers online, and listen to their queries and give them solutions that are related to your products and services. It will add to your online presence and also let you know what the market thinks about your brand and product.
One requires a lot of patience when they have to work on their SEO. The payback is immense, and it can give you the leads you look for from the market. The most important thing to remember and always consider is that ‘Content is King‘. High-quality content is the answer to a successful SEO and to get those organic sales for your online business.
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Words are mere instruments with which Content Connoisseur is ruling the digital world. This diva creates awesome content strategies to help her clients woo the digital universe. She has the inherent ability to mould and present content for an impactful brand communication. Geeky yet stylish, Content Connoisseur loves to share her digital marketing word gyan with one and all.