

- Product Trials
- Content
- Emailers
- Ads and Retargeting
- Blog
- Social Media
- Utilize the right lead generation tools for setting up and analyzing a campaign
- Create offers that appeal to people at all stages of the buying cycle
- Customize the Call to action for users in each phase
- Link your CTA to a dedicated landing page instead of the homepage
- Get your sales team involved so that you keep getting first-hand consumer insights
- Review the strategy and revise when needed
