Simply speaking inbound lead generation is the process of attracting people to a brand through unique ideas. The trick is to provide them with just enough information and incentive to get them naturally interested in hearing from the brand and eventually making a purchase.
Just as shown, each stage calls for specific efforts to make the inbound lead generation strategy effective.
But why go through the hassle of generating leads? You can just buy them, right? Wrong! However tempting this may seem, don’t give in to it… Though buying leads are easier than organically generating them, the people on such a mailing list haven’t ‘opted in’ to receiving communication from you. For them, the mails you send them are actually spam and eventually you are just being an intrusive marketer again. If people report it, you will definitely be blacklisted, harming your brand's reputation adversely.
Hence it's always, always, always a better practice to generate organic leads and grow it with various promotion channels.
Generating Leads and keeping them warm
To start with, let's go through the steps in the lead generation process –
Visitor clicks a CTA that takes them to a landing page where they fill out a form to get an offer, at which point they become a lead.
After understanding the process, the challenge of which channels to choose for landing page promotion remains. Let’s discuss some of them.
- Product Trials
- Content
- Emailers
- Ads and Retargeting
- Blog
- Social Media
- Utilize the right lead generation tools for setting up and analyzing a campaign
- Create offers that appeal to people at all stages of the buying cycle
- Customize the Call to action for users in each phase
- Link your CTA to a dedicated landing page instead of the homepage
- Get your sales team involved so that you keep getting first-hand consumer insights
- Review the strategy and revise when needed
What is your take on these strategies? Tell us about some of the best practices you follow.
